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2 Vital Insights on "Risk Reversal" From Marketing Speaker, Jim Ackerman… | Marketing Wizard's Alliance

2 Vital Insights on “Risk Reversal” From Marketing Speaker, Jim Ackerman…

By Jim Ackerman · Saturday, March 17th, 2012

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I have made hundreds of thousands of dollars for myself, very much on the strength of one of the most unique GUARANTEES ever devised — my 400% ROI Guarantee, associated with my Principle-Centered Marketing Coaching Program.

This Guarantee “reverses the risk.” In other words, it puts the onus on ME to perform as promised, as opposed to putting my clients in the position of “buyer beware.”

More important than my success is the experience of dozens of my clients who have adopted their own versions of unique and powerful, risk-reversing Guarantees, that lower the barriers of entry and resistance for their prospects, more easily turning them into clients.

Here, in these 2 videos, enjoy a brief overview of this principle of “risk reversal,” and how you can use it in your enterprise…

Part 1: Craft a Compelling, Performance-specific GUARANTEE

Part 2: Once You’ve Got a Great Guarantee… MARKETING It!

Put these principles to work in your business and you’ll not only give your prospects a compelling reason to buy, you’ll give them a reason to pay MORE for what you offer than what they can get it for from the competition.

Finally, on my 2 YouTube channels, you can get a regular diet of profit-proven, cash-generating marketing tips, instruction and insights. Why not subscribe to both channels…

Marketing Speaker Jim A

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James on November 24th, 2014 at 2:01 am

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