November, 2008

SPECIAL ANNOUNCEMENT:
Somethin’ Big Is Coming…

Something’s been nagging at me the past few days–and I’ve got a feeling it’s been nagging at you, too.
Marketing in this economy is tough.  That goes without saying.
But either you’re frustrated because you’re not sure what to do (not *enough* information) or you’ve accumulated so many different opinions, gurus, programs, that you’re not sure where [...]

Recession Marketing Tips: The ONLY Person Your Small Business Has to Please

Jim’s newly-released report, “How to Market Your Crap When the Economy Is in the Toilet,” makes an incredible point.
When you’re trying to protect and expand your business in a down economy, you’ve got to pay EXTRA attention to customer service.
Making your customers happy MATTERS.
Another case-in-point: over at his blog, marketing master Seth Godin has a [...]

Marketing Lessons from the Fray:
Why Barack Obama Got Elected

DISCLAIMER: We know that whenever we bring up politics things can get heated…so just to remind you: we’re here to talk marketing, not politics.  Our purpose is to dissect the marketing lessons gleaned from this past election season and help you apply them in your business to protect and increase your revenue during the recession.  [...]

Recession Marketing Secrets:
How to Market Your Crap
When the Economy Is in the Toilet

>> To grab your free copy of “How to Market Your Crap When the Economy Is in the Toilet” CLICK HERE.
Times are tough.  Recession is on everyone’s mind.  Businesses are failing left and right, unemployment skyrocketing…
And it’s going to get worse before it gets better.
So what are you going to do about it?
The truth is, [...]

Recession Marketing?
Don’t Cut…CHANGE!

Okay, so things are tightening up in the marketplace. Don’t tell me you’re surprised.
If you’ve been following my advice for any length of time, you know I’ve been predicting a serious economic slowdown.  Well, it is hitting and there is no end in sight.  If you’re lucky enough to be in a market or industry [...]

Small Business Marketing:
What Business Are You In, Really?

Let’s start with a question. What business are you in?
No, really. This is a vitally serious question.
Ask 100 business owners what business they’re in and 97 of them will tell you what they do. That isn’t the question.
Ask 100 jewelery store owners what business they’re in and they’ll tell you, “I’m a jeweler,” or, “I’m [...]