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2008 December | Marketing Wizard's Alliance

December, 2008

Small Business Marketing Tips: My Super Secret Ad-Writing Recipe


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I hope you had a wonderful Christmas!  I know I sure did!  It was awesome to spend time with the family…and eat more food than I should have…
Especially those super-secret family recipes.  You know what I’m talking about?  The kind my wife would tell you…but then she’d have to kill you…
Well, I’m about [...]

Merry Christmas from the Marketing Wizard’s Alliance


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It’s been a heckuva year.
Recession worries, massive political change, and the ups and downs of running and growing your own business.
If you’re like me, you get to the end of the year tired…reflective…and optimistic about what the future holds.
And that’s what I love best about the holidays.
For the next few days, we can forget the [...]

Small Business Marketing Tips: Genetically Engineer Your Marketing for Ever Increasing Success


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How can you be the “Sherlock Holmes” of marketing success?  My 1-minute video explains it all for you…
Enjoy!

Small Business Marketing Tips: Create Value First


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If you want to capture the attention of your prospects in your sales and marketing materials, you’ve got to CREATE VALUE FIRST.
Creating value is first done in your marketing.  The headline and body copy of your ad, your sales presentation, your letter or your e-mail. You’ve got to identify for the prospect WHAT’S IN IT [...]

Recession Marketing Case Study Video: How Bill Warren Doubled His Business in the Bad Economy


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Hi all!  Boy, am I thrilled to present this video today.  My friend and client Bill Warren (who owns an awesome jewelry store in Husdson, NC) has DOUBLED his business over the past two years–despite the downturn in the economy!  I spent a few minutes interviewing him the other day, and now invite you to [...]

Small Business Marketing Tip: Yellow Pages–Overused, Underused, and Just Plain ABUSED!


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Yellow Page Advertising. One of the most over used, under used, and certainly one of the most abused tools of marketing in business today… A key weakness in almost everybody’s marketing arsenal… a weapon virtually everybody believes is crucial to their success — one almost everybody pays for — but one that almost nobody understands [...]

Getting Things Done The Mastermind Way


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Today we’re going to talk about “masterminding” as a method to accelerate the pace of your implementation and improvement in marketing, or any other aspect of your enterprise.
There are five “u-needs” if you are to get things done. Especially if you are to get them done rapidly and effectively. They are…
1. Knowing what to do
2. [...]

What to Do When Good PR Turns Bad…Seth Godin’s Marketing Gems…And More!


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Today, I’m thrilled to offer a great new video from social media marketing experts, the “Buzz Boosters,” Shahar and Nash Boyayan.  It’s all about what to do when good PR turns bad…and features marketing master Seth Godin!  Enjoy!
Don’t forget to head over to the Buzz Booster’s awesome video blog to get more great tips like [...]

Relationship Marketing — OR, The One Simple Paradigm Shift that Will Change Your Marketing Forever


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Okay, folks, listen up.
If there’s one single shift you can make in the way you think about marketing to revolutionize your revenue, it’s this.
Marketing is the simple act of buying customers.
The faster you let that message really sink in, the better off you’ll be.
Whenever you run a print ad…give your sales team a commission…send a [...]

The First 11 Rules of Direct Response Marketing


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Worried about recession? There’s one sure-fire formula to make sure you’re not affected. And it’s all here, in my 30-second video that covers the first 11 rules of direct response marketing.
Yeah, 11 rules in 30 seconds.
Think it can’t be done?
Think again, my friend: