June, 2009
Advertising Futility
A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town.
The boss had entered into an agreement to do some television advertising and they said they wanted [...]
Obama Did What?
Oh, this is classic! I quote the May 21, 2009 headline from Adverting Age magazine… “Obama Halves Chrysler’s Planned Marketing Budget.”
The article goes on to say, in part,
“DETROIT (AdAge.com) — Chrysler wanted to spend $134 million in advertising over the nine weeks it’s expected to be in bankruptcy — the U.S. Treasury’s auto-industry task force [...]
