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2012 April | Marketing Wizard's Alliance

April, 2012

Up & ADD ‘em… Advice from Marketing Speaker, Jim Ackerman…


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Most businesses acquire their customers the first time at a loss. In other words, they spend more to get them in the first time than they make on the first transaction in profit. But with a systematic approach to Up-selling & Add-on selling that doesn’t necessarily have to be the case. As Marketing Speaker, Jim Ackerman explains in this post…

Marketing Speaker Jim Ackerman says, “Watch Out for Discounting Dangers…”


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Discounting can be dangerous… if you don’t do it right. For example, if you offer 10% off, it costs you the full 10%.

Value adding could be a far more compelling offer because…

1. You still get the same amount of revenue
2. Since your cost of goods is typically around half of retail value, you can build a more compelling offer for the same out-of-pocket cost. (Add 20% in value for the same 10% out-of-pocket
3. Customers usually like value-added MORE than mere discounts.
Check out this video for more…