Author Archive
Make Your Emails Work Better Using Marketing Speaker’s Proven Insights…
Marketing Speaker, Jim Ackerman reveals important secrets for making your email marketing more effectively and profitably, using an email service like Constant Contact. Jim’s insights into appropriate use of the medium, along with practical, easy-to-implement execution tips that come from a true Marketing Expert and Marketing Coach with decades of experience, can help you improve your ROI, not only in your email marketing, but also in any advertising you do.
Super Bowl TV to Handout Flyer, Marketing Speaker Jim Ackerman Says, “The Offer Has It!”
See what Marketing Speaker/guru/coach, Jim Ackerman thinks of the colorful flyer you were asked to critique in Episode 4, and be introduced to a Constant Contact, e-solicitation from North Carolina Jeweler, Bill Warren, for you to scrutinize. Also learn more about the GoodBadnUglyAds YouTube Channel.
Marketing Speaker Says Blogs Can Build Your Business…
You too can use a blog to attract new customers, clients or patients, to convert prospects, and to keep your existing relationships loyal. Here is Marketing Speaker, Jim Ackerman’s take on BLOGS, along with some step-by-step advice on how do to a BLOG…
Marketing Speaker, Jim Ackerman Reveals THE Key Marketing Secret…
In this one-minute video, Marketing Speaker, Marketing Coach, Advertising Speaker and over all Marketing Guru, Jim Ackerman goes beyond just marketing to reveal one of life’s most important laws of achievement. But he doesn’t stop there. He follows it up with a very brief, yet powerful, step-by-step process you can put to work in your business and your life TODAY, to achieve anything you want to accomplish, in any field of endeavor.
Why is Southwest the Only Airline that “Gets It,” asks Prominent Marketing Speaker
Southwest Airlines seems like the only airline these days that knows how to treat a passenger, both on and off the aircraft. Witness their friendly people, their on-time arrival record, and now the online stations they’ve put at every gate to help waiting passengers turn wait time into productive time. Nobody else does that! All while the Deltas, Americans, and Uniteds of the world are charging us for bags. Are you engineering a positive customer experience in your business. Marketing Speaker, Jim Ackerman, examines the ramifications in this timely post.
Marketing Speaker, Jim Ackerman, critiques BMW Video/Super Bowl Ad Effort
Marketing Speaker Jim Ackerman follows up on his last post about BMW’s showroom ad, then goes on to discuss their Super Bowl Ad, this year’s over all crop of Super Bowl ads and the general dismaying expenditures of hard-earned company funds to have gratuitous, non-selling ads in this important exposure time. What is the matter with these people!
Marketing Speaker asks, Does BMW do video marketing as well as they do cars?
Well, do they? In the latest episode of the YouTube channel GoodBadnUglyAds, we present a 3-minute video that BMW uses for it’s X3 model, at the dealership. But is it good marketing? And if this is what they do in the showroom, how does that translate to TV ads? You’re the judge in this episode, but not until Marketing Speaker/Marketing Guru, Jim Ackerman gives you his take on the little direct mail piece offering an American Eagle, one-ounce silver coin. What do you think of both of these ad specimens, and how does your analysis measure up with Jim’s? Check it out.
Marketing Speaker Delivers More Tips For Private Sale Success
Here are two short videos from Marketing Guru, Marketing Speaker, Marketing Coach, Jim Ackerman, giving some vital ideas for making your private sales really cook up the sales for your business of any kind.
Marketing Speaker Releases Episode 2 of GoodBadnUgly Channel
Episode #2 of the GoodBadnUglyAds Channel on YouTube scrutinizes a direct mail piece from LensCrafters, and invites you to comment on another piece, in advance of the next episode. For those looking for a marketing expert, you have access to the comments of everyone who critiques these pieces. And you’ll find the nuances of what makes this piece good, bad or ugly, both enlightening and useful in your own sales, marketing and advertising efforts.
Marketing Speaker Says You Too Can Exploit Chinks in Walmart’s Armor
Consumers don’t want hassles in either the products they buy or the people they purchase them from. If you deliver a quality experience, you can command higher prices.

