case studies
Marketing Speaker, Jim Ackerman Reveals the Demonstrable Power of Relationships
A lot of marketing speakers want you to advertise. Marketing Speaker Jim Ackerman wants you to build client relationships first. In this installment, Jim takes you through a case history that proves, by the numbers, that client relationships are crucial and powerful as predictors and promoters of marketing and advertising success, for small business and large.
COMPOUND COMPLEXITY… As if recession wasn’t enough, the media world is upside down
Not only is the on-going recession killing small businesses, but revolutionary changes in the media world, brought on by the iPad and mobile media have marketers large and small reeling. What to do? Among Marketing Speakers, Jim Ackerman tells the truth… and what you can do about it. As a marketing coach, his clients prove his principles… The principles this marketing guru delivers in this piece.
The Loss of Jobs…
Everybody is mourning the loss of Steve Jobs. In this post, one of the world’s top Marketing Speakers, Jim Ackerman, explains why Jobs was the embodiment of industrial icon, Peter Drucker, and why Jim wants to be like Steve, when he grows up…
Other Marketing Speakers May Disagree, but Jim Ackerman Says You CAN Track Radio…
In this post, Marketing Speaker, Jim Ackerman, analyzes a radio ad campaign he did for a local dentist, illustrating how radio ads can be tracked to “genetically engineer” for better results. Includes Jim’s latest VLOG post from YouTube Channel GoodBadnUglyAds
Marketing Speaker Jim Ackerman Asks, Is the Internet Killing All Other Media
The yellow pages are dead due to internet search. Newspapers are in a coma due as the web has become people’s primary source for news and information. Television viewership is giving way to internet watching. Even direct mail is changing because of the Web. Marketing Speaker, Jim Ackerman, raises some intriguing questions about the future of the media in this post, which includes his media.
What Can You Learn From a $400,000.00 Advertising Disaster?
Marketing Speaker Jim Ackerman self-revealingly tells all about the worst advertising disaster of his career — a $400,000.00 loss — and seeks your help determining the lessons learned to prevent a similar tsunami in YOUR business…
Make Your Emails Work Better Using Marketing Speaker’s Proven Insights…
Marketing Speaker, Jim Ackerman reveals important secrets for making your email marketing more effectively and profitably, using an email service like Constant Contact. Jim’s insights into appropriate use of the medium, along with practical, easy-to-implement execution tips that come from a true Marketing Expert and Marketing Coach with decades of experience, can help you improve your ROI, not only in your email marketing, but also in any advertising you do.
Super Bowl TV to Handout Flyer, Marketing Speaker Jim Ackerman Says, “The Offer Has It!”
See what Marketing Speaker/guru/coach, Jim Ackerman thinks of the colorful flyer you were asked to critique in Episode 4, and be introduced to a Constant Contact, e-solicitation from North Carolina Jeweler, Bill Warren, for you to scrutinize. Also learn more about the GoodBadnUglyAds YouTube Channel.
Marketing Speaker Says Blogs Can Build Your Business…
You too can use a blog to attract new customers, clients or patients, to convert prospects, and to keep your existing relationships loyal. Here is Marketing Speaker, Jim Ackerman’s take on BLOGS, along with some step-by-step advice on how do to a BLOG…
Why is Southwest the Only Airline that “Gets It,” asks Prominent Marketing Speaker
Southwest Airlines seems like the only airline these days that knows how to treat a passenger, both on and off the aircraft. Witness their friendly people, their on-time arrival record, and now the online stations they’ve put at every gate to help waiting passengers turn wait time into productive time. Nobody else does that! All while the Deltas, Americans, and Uniteds of the world are charging us for bags. Are you engineering a positive customer experience in your business. Marketing Speaker, Jim Ackerman, examines the ramifications in this timely post.
