case studies

Marketing Speaker Asks What Makes Your Different (Video)

How to differentiate yourself in the marketplace is one of the age-old marketing conundrums. The principle of the Unique Purchase Appeal is the most powerful marketing principle on the planet. It’s also the most important…

Marketing Speaker Proclaims Historical First… The Death of a Medium

The Yellow Pages are dead. Not dying. Dead. They’re a medium whose time has past. Time to get out and dedicate your marketing dollars elsewhere… specifically to local SEO!

Crashing a Focus Group

Yes, it’s true. I crashed a focus group the other night. I say “crashed” because they typically don’t let people who work  in the marketing business to participate in focus groups. Not that we’re any more or less typical than the average guy. But we might be counted on to skew the results by talking [...]

Happy Birthday Little Recession…

Hooray! Happy birthday to the recession! We’ve recently passed the one-year mark since the official crash and resultant “little” recession. How did you celebrate?
Actually, it hasn’t been just a little recession, has it? It has been, and continues to be, a big recession. A devastating one for many people. Unemployment at higher levels than it [...]

Recession Marketing Tips: Where Is the Real Leverage in Your Advertising–the Media or the Message?

If you’re like the vast majority of business people, you think more is better when it comes to advertising.
Which sets up a real dilemma for you, because you hate it. You hate spending money on advertising. Yeah, you feel like you have to spend it, but you don’t like it. And when times get tough, [...]

Recession Marketing Case Studies: Howard Brinton and The Fastest Way to “Free” Money

When the economy goes south–nationally, or simply within your own business–you’re going to need all the money you can get, as fast as you can get it, and with as little expense in its acquisition as possible.
Upselling is the place to begin.
Building transaction size is the fastest, easiest, most cost-effective way to increase revenues and [...]