Most businesses acquire their customers the first time at a loss. In other words, they spend more to get them in the first time than they make on the first transaction in profit. But with a systematic approach to Up-selling & Add-on selling that doesn’t necessarily have to be the case. As Marketing Speaker, Jim Ackerman explains in this post…
Discounting can be dangerous… if you don’t do it right. For example, if you offer 10% off, it costs you the full 10%.
Value adding could be a far more compelling offer because…
1. You still get the same amount of revenue
2. Since your cost of goods is typically around half of retail value, you can build a more compelling offer for the same out-of-pocket cost. (Add 20% in value for the same 10% out-of-pocket
3. Customers usually like value-added MORE than mere discounts.
Check out this video for more…
For the most part, we spend a lot of time in marketing, telling people all the good things about our product, and making sweet, compelling offers to get them to buy. But sometimes limiting their ability to do just that — BUY — is the best thing to get them to do so, NOW, rather than later or never. Take a look at this video and see what I mean…
In these 2 videos, one of America’s top Marketing Speakers, Jim Ackerman, shares insights that have helped him generate hundreds of big-ticket sales for him company and the businesses of his clients. It’s a multi-million dollar concept that you can use in your enterprise to lower the barriers of entry and resistance. But you’ve got to follow key guidelines to make it work, and Jim reveals the basics here.
Ironically, the internet and mobile media have a chance to bring the world back together… to re-create NEIGHBORHOODS! Fact is, you already are the head of a neighborhood — YOUR CUSTOMER BASE. Question is, how are you doing running your neighborhood. It’s “Small Ball Marketing” and in this post, one of the world’s top marketing speakers, Jim Ackerman, gives you 4 specific secrets for using effective “small ball” techniques to help your sales go big!
What do you, as a business owner, and Bill Clinton, have in common? You are both leaders of a group. Clinton was the leader of a nation. You, the leader of your group of CLIENTS. And as Clinton taught us how to think and behave toward the ideas of illicit sex and lying about it, you have, can and must teach your clients how to act in relationship to you and your enterprise, if you want to get more customers who will pay you more money, more often, the fastest, easiest, most cost-effective ways possible.
Jim Ackerman, one of the nation’s top marketing speakers spins a different and unexpected look at the “big ideas” that often come from unexpected places within your company. According to Jim, these so-called big ideas could be big trouble. It usually pays to trust the people you pay to come up with big marketing ideas.
A lot of marketing speakers want you to advertise. Marketing Speaker Jim Ackerman wants you to build client relationships first. In this installment, Jim takes you through a case history that proves, by the numbers, that client relationships are crucial and powerful as predictors and promoters of marketing and advertising success, for small business and large.
Not only is the on-going recession killing small businesses, but revolutionary changes in the media world, brought on by the iPad and mobile media have marketers large and small reeling. What to do? Among Marketing Speakers, Jim Ackerman tells the truth… and what you can do about it. As a marketing coach, his clients prove his principles… The principles this marketing guru delivers in this piece.
Marketing Speaker Jim Ackerman reveals six secrets to making sure your ads are as effective as they can be. 1. Headline 2. UPA 3. Benefits 4. Features 5. Benefit Language 6. Offers.