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E-marketing | Marketing Wizard's Alliance - Part 2

e-marketing

COMPOUND COMPLEXITY… As if recession wasn’t enough, the media world is upside down


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Not only is the on-going recession killing small businesses, but revolutionary changes in the media world, brought on by the iPad and mobile media have marketers large and small reeling. What to do? Among Marketing Speakers, Jim Ackerman tells the truth… and what you can do about it. As a marketing coach, his clients prove his principles… The principles this marketing guru delivers in this piece.

6 Keys To Strong Ad Creation from Marketing Speaker Jim Ackerman


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Marketing Speaker Jim Ackerman reveals six secrets to making sure your ads are as effective as they can be. 1. Headline 2. UPA 3. Benefits 4. Features 5. Benefit Language 6. Offers.

Marketing Speaker Jim Ackerman Asks, Is the Internet Killing All Other Media


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The yellow pages are dead due to internet search. Newspapers are in a coma due as the web has become people’s primary source for news and information. Television viewership is giving way to internet watching. Even direct mail is changing because of the Web. Marketing Speaker, Jim Ackerman, raises some intriguing questions about the future of the media in this post, which includes his media.

Super Bowl TV to Handout Flyer, Marketing Speaker Jim Ackerman Says, “The Offer Has It!”


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See what Marketing Speaker/guru/coach, Jim Ackerman thinks of the colorful flyer you were asked to critique in Episode 4, and be introduced to a Constant Contact, e-solicitation from North Carolina Jeweler, Bill Warren, for you to scrutinize. Also learn more about the GoodBadnUglyAds YouTube Channel.

Marketing Speaker Says Blogs Can Build Your Business…


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You too can use a blog to attract new customers, clients or patients, to convert prospects, and to keep your existing relationships loyal. Here is Marketing Speaker, Jim Ackerman’s take on BLOGS, along with some step-by-step advice on how do to a BLOG…

The MESSAGE is the MEDIUM, Says Marketing Speaker, Jim Ackerman


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It was Marshal McLuhan who said, “The medium is the message.” He was only half right. The message is also the medium. If you don’t believe it, consider the results of marketers who have changed as little as a couple of words in a headline and increased results by hundreds or even thousands of percent. The medium was the same, the cost was the same. The rewards were dramatically different. Consider the example of Orabrush and their remarkable success on YouTube, which has eclipsed companies literally millions of times bigger than they are.

Search Marketing is Frustrating & Often Futile, Marketing Speaker Claims…


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Advertising is frustrating. Lots of money and seldom certain returns. The internet… e-commerce, social media, and more… were supposed to be magical solutions that would solve our marketing challenges forever. But it hasn’t happened, and it won’t. Here’s why…

Marketing Speaker, Jim Ackerman says Speed Is Of The Essence


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The Universe Likes Speed… And So Do Prospects
When God told Abraham to sacrifice his son, Isaac, the scriptures record… “And Abraham rose up early in the morning… and rose up, and went unto the place of which God had told him.”
Interesting to note that there was no delay on the part of Abraham. He didn’t [...]

Top Marketing Speaker Says New Media Not Nirvana For Marketers…


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The new media are often an Emperor without any clothes, failing to deliver on their big promise to generate sales, revenues and profits. Most often they are driving traffic to websites at best. Their performance is on par with traditional media but people are jumping on-board like crazed cats, despite the lack of documented success. What should you do?

Marketing Speaker Asks What Makes Your Different (Video)


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How to differentiate yourself in the marketplace is one of the age-old marketing conundrums. The principle of the Unique Purchase Appeal is the most powerful marketing principle on the planet. It’s also the most important…