internet marketing
Top Marketing Speaker Says New Media Not Nirvana For Marketers…
The new media are often an Emperor without any clothes, failing to deliver on their big promise to generate sales, revenues and profits. Most often they are driving traffic to websites at best. Their performance is on par with traditional media but people are jumping on-board like crazed cats, despite the lack of documented success. What should you do?
Marketing Speaker Asks What Makes Your Different (Video)
How to differentiate yourself in the marketplace is one of the age-old marketing conundrums. The principle of the Unique Purchase Appeal is the most powerful marketing principle on the planet. It’s also the most important…
Marketing Speaker Shares 9 Rules of Direct Response Marketing
If you put these 9 rules to use in your marketing efforts on a consistent basis, I promise an overall increase in response. And response to any given project may skyrocket!
Marketing Speaker Asks… What Do You Do & How Are You Different?
What do you do and how are you different? These are the 2 most fundamental questions anyone is likely to want to know about your business. So why do so few business people have prepared answers for them. In fact virtually every business selling situation is absolutely predictable. It makes sense to have prepared answers built into your presentations and at the ready when questions are asked or objections are raised.
Marketing Speaker Claims All Media Is “Opt-in”
The differences between the “old” interruptive media, and the new, digital “opt-in” media aren’t as great as you’ve been lead to believe. The “opt-in” isn’t as non-invasive as you thought, and the “interruptive” is pretty much opt-in these days. Either way, you still need to know how to sell through your media.
Marketing Speaker Proclaims Historical First… The Death of a Medium
The Yellow Pages are dead. Not dying. Dead. They’re a medium whose time has past. Time to get out and dedicate your marketing dollars elsewhere… specifically to local SEO!
Cyber Monday Email Spike & Dive
Email marketing is bound to set records for emails sent on Cyber Monday, the Monday after Thanksgiving, but it is likely to lead to a DECLINE in email marketing in the coming year. Here’s why…
Old Timers & Answers
Have business people stopped looking for answers, falling content to grouse about how bad things are in the economy and expecting somebody else to “fix” it for them?
There is a sense that they have. And what a desperate sentiment that is. I can’t imagine the state, either of believing that no answers even exist, or [...]
Recession/Depression Prescription
I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy.
Click on the link [...]
The End of the Branding Era
Hail the end of an era. A bad era at that, in my humble opinion. Hail the end of the “branding era.”
I’m not saying it’s the end of brands. There will never be an end to brands. But this notion of “branding” has got to go. And it is going quickly… although this is probably [...]
