lifetime marketing
Happy Birthday Little Recession…
Hooray! Happy birthday to the recession! We’ve recently passed the one-year mark since the official crash and resultant “little” recession. How did you celebrate?
Actually, it hasn’t been just a little recession, has it? It has been, and continues to be, a big recession. A devastating one for many people. Unemployment at higher levels than it [...]
The Home & Phone of Good Customer Service
After a couple of columns worth of bad news, how about some good news? How about a couple of companies that are doing things right?
I’ve complained almost tirelessly about the phone company over the years. If you’re a faithful follower of this column, or a reader of my latest book, How To Market Your Crap [...]
Recession Marketing Tips: The Power of Lifetime Profit
I’m about to help you find thousands more dollars in your marketing budget—resources you probably never knew you had. That’s because chances are you’re currently spending a lot less on marketing than you can afford to.
Yep, you read that right.
Chances are you’re currently spending a lot LESS on marketing than you can afford to!
I’m [...]
Small Business Marketing Tips: Why Solving People’s Problems Will Make You Richer Than You Ever Thought Possible
All businesses exist to solve problems.
If you’re a dry cleaner, it’s removing dirt from fragile clothes without damaging them. If you’re a taxi driver, it’s helping people get from point A to point B quickly. If you’re a marketer, it’s creating additional revenue for your customers and clients by helping them attract more business.
But there’s [...]
Recession Marketing Tips: How Your Mindset Creates Success, Even in a Down Economy
Have you watched the news lately? Listened to the radio? Opened a newspaper?
If so, then you’ve been inundated by doom and gloom everywhere you turn.
Or maybe you’ve noticed your store is a little emptier…your inbox a little less crammed…your phone a little quieter.
You hear about businesses, households, and individuals failing all around you, and you [...]
Recession Marketing Strategies: Are You Wasting Your Most Valuable Business Asset?
Here is a profound truth, something that not one in 20 business owners truly appreciates:
When you fail to continue to SELL to your customers, they will fail to continue to BE your customers.
And when the economy goes in the tank, if you’re not selling to them enough, you’ll be the one who is flushed.
I don’t [...]
Small Business Marketing Answers: Is It Ever Okay to Lose Money on Your Marketing?
I’m in the middle of a fantastic dialogue with a client. We’re working on an online referral generation strategy for his financial counseling business and are in the process of playing with the numbers to determine what kind of referral incentive would be appropriate.
In the course of our emails back and forth, he sent me [...]
Looking Forward in 2009: The Business of the Future
A special thanks to our guest blogger, Jack Fecker, for this wonderful post! Look below for Jack’s bio and a link to his website.
The old way of doing business is falling apart at the seams before our very eyes. This same ‘falling away’ is occurring on a larger scale in the core structures and systems [...]
Recession Marketing Case Study Video: How Bill Warren Doubled His Business in the Bad Economy
Hi all! Boy, am I thrilled to present this video today. My friend and client Bill Warren (who owns an awesome jewelry store in Husdson, NC) has DOUBLED his business over the past two years–despite the downturn in the economy! I spent a few minutes interviewing him the other day, and now invite you to [...]
Relationship Marketing — OR, The One Simple Paradigm Shift that Will Change Your Marketing Forever
Okay, folks, listen up.
If there’s one single shift you can make in the way you think about marketing to revolutionize your revenue, it’s this.
Marketing is the simple act of buying customers.
The faster you let that message really sink in, the better off you’ll be.
Whenever you run a print ad…give your sales team a commission…send a [...]
