lifetime marketing
Direct Response Trumping Image Marketing says Marketing Speaker, Jim Ackerman
Marketing Speaker / Advertising Speaker, Jim Ackerman applies Leo Burnnett’s famous advertising adage, “It’s not creative unless it sells” to the world of marketing and advertising today, as he lauds the arrival of the new era of Direct Response marketing.
Marketing Speaker Predicts The Rise of the Direct Marketing Era
Marketing Speaker, Jim Ackerman says the recession has brought advertisers back to earth in terms of what they expect from their marketing efforts. Now it’s no longer about creative. It’s about selling. It’s about getting a direct response.
Recession/Depression Prescription
I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy.
Click on the link [...]
The End of the Branding Era
Hail the end of an era. A bad era at that, in my humble opinion. Hail the end of the “branding era.”
I’m not saying it’s the end of brands. There will never be an end to brands. But this notion of “branding” has got to go. And it is going quickly… although this is probably [...]
Crashing a Focus Group
Yes, it’s true. I crashed a focus group the other night. I say “crashed” because they typically don’t let people who work in the marketing business to participate in focus groups. Not that we’re any more or less typical than the average guy. But we might be counted on to skew the results by talking [...]
Happy Birthday Little Recession…
Hooray! Happy birthday to the recession! We’ve recently passed the one-year mark since the official crash and resultant “little” recession. How did you celebrate?
Actually, it hasn’t been just a little recession, has it? It has been, and continues to be, a big recession. A devastating one for many people. Unemployment at higher levels than it [...]
The Home & Phone of Good Customer Service
After a couple of columns worth of bad news, how about some good news? How about a couple of companies that are doing things right?
I’ve complained almost tirelessly about the phone company over the years. If you’re a faithful follower of this column, or a reader of my latest book, How To Market Your Crap [...]
Recession Marketing Tips: The Power of Lifetime Profit
I’m about to help you find thousands more dollars in your marketing budget—resources you probably never knew you had. That’s because chances are you’re currently spending a lot less on marketing than you can afford to.
Yep, you read that right.
Chances are you’re currently spending a lot LESS on marketing than you can afford to!
I’m [...]
Small Business Marketing Tips: Why Solving People’s Problems Will Make You Richer Than You Ever Thought Possible
All businesses exist to solve problems.
If you’re a dry cleaner, it’s removing dirt from fragile clothes without damaging them. If you’re a taxi driver, it’s helping people get from point A to point B quickly. If you’re a marketer, it’s creating additional revenue for your customers and clients by helping them attract more business.
But there’s [...]
Recession Marketing Tips: How Your Mindset Creates Success, Even in a Down Economy
Have you watched the news lately? Listened to the radio? Opened a newspaper?
If so, then you’ve been inundated by doom and gloom everywhere you turn.
Or maybe you’ve noticed your store is a little emptier…your inbox a little less crammed…your phone a little quieter.
You hear about businesses, households, and individuals failing all around you, and you [...]
