marketing principles
What Business Are You In, Anyway?
Let’s start with a question. What business are you in?
No, really. This is a vitally serious question.
Ask 100 business owners what business they’re in and 97 of them will tell you what they do. That isn’t the question.
Ask 100 jewelery store owners what business they’re in and they’ll tell you, “I’m a [...]
Small Business Marketing Tips: Why Solving People’s Problems Will Make You Richer Than You Ever Thought Possible
All businesses exist to solve problems.
If you’re a dry cleaner, it’s removing dirt from fragile clothes without damaging them. If you’re a taxi driver, it’s helping people get from point A to point B quickly. If you’re a marketer, it’s creating additional revenue for your customers and clients by helping them attract more business.
But there’s [...]
Recession Marketing Strategies: Are You Wasting Your Most Valuable Business Asset?
Here is a profound truth, something that not one in 20 business owners truly appreciates:
When you fail to continue to SELL to your customers, they will fail to continue to BE your customers.
And when the economy goes in the tank, if you’re not selling to them enough, you’ll be the one who is flushed.
I don’t [...]
Small Business Marketing Answers: Is It Ever Okay to Lose Money on Your Marketing?
I’m in the middle of a fantastic dialogue with a client. We’re working on an online referral generation strategy for his financial counseling business and are in the process of playing with the numbers to determine what kind of referral incentive would be appropriate.
In the course of our emails back and forth, he sent me [...]
Principles of Persuasion: 3 Powerful Ways to Make Your Customers and Prospects Say Yes
I’m a trained public speaker.
Member of the National Speakers Association. Chair of my local chapter. I’ve delivered thousands of speeches to literally hundreds of thousands of people. I love it. I’m good at it.
When I speak, I want my audience to change. To do something as a result of what I’ve shared with them. So [...]
Entrepreneur Magazine Got it All Wrong
Entrepreneur Magazine had a recent article called 3 Weeks to Start Up.
I couldn’t disagree with it more.
It starts out okay. Tells you start with a viable idea, ask yourself if people need or want what you’re going to sell, if they’ll pay for it now, if they’re already paying for it.
These are the right questions [...]
Small Business Marketing Tips: Genetically Engineer Your Marketing for Ever Increasing Success
How can you be the “Sherlock Holmes” of marketing success? My 1-minute video explains it all for you…
Enjoy!
Recession Marketing Case Study Video: How Bill Warren Doubled His Business in the Bad Economy
Hi all! Boy, am I thrilled to present this video today. My friend and client Bill Warren (who owns an awesome jewelry store in Husdson, NC) has DOUBLED his business over the past two years–despite the downturn in the economy! I spent a few minutes interviewing him the other day, and now invite you to [...]
What to Do When Good PR Turns Bad…Seth Godin’s Marketing Gems…And More!
Today, I’m thrilled to offer a great new video from social media marketing experts, the “Buzz Boosters,” Shahar and Nash Boyayan. It’s all about what to do when good PR turns bad…and features marketing master Seth Godin! Enjoy!
Don’t forget to head over to the Buzz Booster’s awesome video blog to get more great tips like [...]
Relationship Marketing — OR, The One Simple Paradigm Shift that Will Change Your Marketing Forever
Okay, folks, listen up.
If there’s one single shift you can make in the way you think about marketing to revolutionize your revenue, it’s this.
Marketing is the simple act of buying customers.
The faster you let that message really sink in, the better off you’ll be.
Whenever you run a print ad…give your sales team a commission…send a [...]
