marketing resources

Top Marketing Speaker Says New Media Not Nirvana For Marketers…

The new media are often an Emperor without any clothes, failing to deliver on their big promise to generate sales, revenues and profits. Most often they are driving traffic to websites at best. Their performance is on par with traditional media but people are jumping on-board like crazed cats, despite the lack of documented success. What should you do?

Marketing Speaker Asks… What Do You Do & How Are You Different?

What do you do and how are you different? These are the 2 most fundamental questions anyone is likely to want to know about your business. So why do so few business people have prepared answers for them. In fact virtually every business selling situation is absolutely predictable. It makes sense to have prepared answers built into your presentations and at the ready when questions are asked or objections are raised.

Be True To Your Numbers For a Prosperous 2010

2010 can be your most prosperous year ever, if you commit to sales and selling, and if you’re true to the key performance indicators that are necessary to track and meet to reach your revenue goals.

Old Timers & Answers

Have business people stopped looking for answers, falling content to grouse about how bad things are in the economy and expecting somebody else to “fix” it for them?
There is a sense that they have. And what a desperate sentiment that is. I can’t imagine the state, either of believing that no answers even exist, or [...]

Recession/Depression Prescription

I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy.
Click on the link [...]

The End of the Branding Era

Hail the end of an era. A bad era at that, in my humble opinion. Hail the end of the “branding era.”
I’m not saying it’s the end of brands. There will never be an end to brands. But this notion of “branding” has got to go. And it is going quickly… although this is probably [...]

Your Top 11 Questions Answered about the 90-Day Recession Survival Blueprint

Boy, things are really starting to heat up as we countdown the days to this launch…
In fact, ever since I announced the contest for the FREE 90-Day Recession Survival Blueprint and 12-month membership in the Marketing Wizards Alliance, I haven’t had a moment to myself!
Entries are pouring in from every corner of the globe, and [...]

Recession Marketing Help:
You Want It? You Got It!

You may recall that not too long ago, I sent out a quick survey to help me finalize some details related to the long-anticipated relaunch of the Marketing Wizard’s Alliance.
Well, the response was overwhelming.
Basically, the same question came back over and over again: In this economy, how do I grow my business as quickly, and [...]

Getting Things Done The Mastermind Way

Today we’re going to talk about “masterminding” as a method to accelerate the pace of your implementation and improvement in marketing, or any other aspect of your enterprise.
There are five “u-needs” if you are to get things done. Especially if you are to get them done rapidly and effectively. They are…
1. Knowing what to do
2. [...]

What to Do When Good PR Turns Bad…Seth Godin’s Marketing Gems…And More!

Today, I’m thrilled to offer a great new video from social media marketing experts, the “Buzz Boosters,” Shahar and Nash Boyayan.  It’s all about what to do when good PR turns bad…and features marketing master Seth Godin!  Enjoy!
Don’t forget to head over to the Buzz Booster’s awesome video blog to get more great tips like [...]