marketing tips
Old Timers & Answers
Have business people stopped looking for answers, falling content to grouse about how bad things are in the economy and expecting somebody else to “fix” it for them?
There is a sense that they have. And what a desperate sentiment that is. I can’t imagine the state, either of believing that no answers even exist, or [...]
Recession/Depression Prescription
I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy.
Click on the link [...]
The End of the Branding Era
Hail the end of an era. A bad era at that, in my humble opinion. Hail the end of the “branding era.”
I’m not saying it’s the end of brands. There will never be an end to brands. But this notion of “branding” has got to go. And it is going quickly… although this is probably [...]
Crashing a Focus Group
Yes, it’s true. I crashed a focus group the other night. I say “crashed” because they typically don’t let people who work in the marketing business to participate in focus groups. Not that we’re any more or less typical than the average guy. But we might be counted on to skew the results by talking [...]
Recession Marketing Tips: Where Is the Real Leverage in Your Advertising–the Media or the Message?
If you’re like the vast majority of business people, you think more is better when it comes to advertising.
Which sets up a real dilemma for you, because you hate it. You hate spending money on advertising. Yeah, you feel like you have to spend it, but you don’t like it. And when times get tough, [...]
Recession Marketing Strategies: Are You Wasting Your Most Valuable Business Asset?
Here is a profound truth, something that not one in 20 business owners truly appreciates:
When you fail to continue to SELL to your customers, they will fail to continue to BE your customers.
And when the economy goes in the tank, if you’re not selling to them enough, you’ll be the one who is flushed.
I don’t [...]
Recession Marketing Case Studies: Howard Brinton and The Fastest Way to “Free” Money
When the economy goes south–nationally, or simply within your own business–you’re going to need all the money you can get, as fast as you can get it, and with as little expense in its acquisition as possible.
Upselling is the place to begin.
Building transaction size is the fastest, easiest, most cost-effective way to increase revenues and [...]
Small Business Marketing Tips: Genetically Engineer Your Marketing for Ever Increasing Success
How can you be the “Sherlock Holmes” of marketing success? My 1-minute video explains it all for you…
Enjoy!
Small Business Marketing Tips: Create Value First
If you want to capture the attention of your prospects in your sales and marketing materials, you’ve got to CREATE VALUE FIRST.
Creating value is first done in your marketing. The headline and body copy of your ad, your sales presentation, your letter or your e-mail. You’ve got to identify for the prospect WHAT’S IN IT [...]
Recession Marketing Case Study Video: How Bill Warren Doubled His Business in the Bad Economy
Hi all! Boy, am I thrilled to present this video today. My friend and client Bill Warren (who owns an awesome jewelry store in Husdson, NC) has DOUBLED his business over the past two years–despite the downturn in the economy! I spent a few minutes interviewing him the other day, and now invite you to [...]
