marketing tips

Small Business Marketing Tip: Yellow Pages–Overused, Underused, and Just Plain ABUSED!

Yellow Page Advertising. One of the most over used, under used, and certainly one of the most abused tools of marketing in business today… A key weakness in almost everybody’s marketing arsenal… a weapon virtually everybody believes is crucial to their success — one almost everybody pays for — but one that almost nobody understands [...]

What to Do When Good PR Turns Bad…Seth Godin’s Marketing Gems…And More!

Today, I’m thrilled to offer a great new video from social media marketing experts, the “Buzz Boosters,” Shahar and Nash Boyayan.  It’s all about what to do when good PR turns bad…and features marketing master Seth Godin!  Enjoy!
Don’t forget to head over to the Buzz Booster’s awesome video blog to get more great tips like [...]

Relationship Marketing — OR, The One Simple Paradigm Shift that Will Change Your Marketing Forever

Okay, folks, listen up.
If there’s one single shift you can make in the way you think about marketing to revolutionize your revenue, it’s this.
Marketing is the simple act of buying customers.
The faster you let that message really sink in, the better off you’ll be.
Whenever you run a print ad…give your sales team a commission…send a [...]

Small Business Marketing Tips: 10 Essential, Low-Cost Strategies to Grow Your Business NOW

When the economy goes downhill, you need all the revenue you can get, as fast as you can get it, and with as little expense as possible.
Here are 10 no-holds-barred, low-cost tactics you can use TODAY to crank up your sales.  And the best part?  They’ll cost you next to nothing to get started.
ESSENTIAL STRATEGY [...]

Recession Marketing Tips: The ONLY Person Your Small Business Has to Please

Jim’s newly-released report, “How to Market Your Crap When the Economy Is in the Toilet,” makes an incredible point.
When you’re trying to protect and expand your business in a down economy, you’ve got to pay EXTRA attention to customer service.
Making your customers happy MATTERS.
Another case-in-point: over at his blog, marketing master Seth Godin has a [...]