Marketing Wizards Alliance
Marketing Speaker, Jim Ackerman, critiques BMW Video/Super Bowl Ad Effort
Marketing Speaker Jim Ackerman follows up on his last post about BMW’s showroom ad, then goes on to discuss their Super Bowl Ad, this year’s over all crop of Super Bowl ads and the general dismaying expenditures of hard-earned company funds to have gratuitous, non-selling ads in this important exposure time. What is the matter with these people!
Marketing Speaker Releases Episode 2 of GoodBadnUgly Channel
Episode #2 of the GoodBadnUglyAds Channel on YouTube scrutinizes a direct mail piece from LensCrafters, and invites you to comment on another piece, in advance of the next episode. For those looking for a marketing expert, you have access to the comments of everyone who critiques these pieces. And you’ll find the nuances of what makes this piece good, bad or ugly, both enlightening and useful in your own sales, marketing and advertising efforts.
Marketing Speaker Says You Too Can Exploit Chinks in Walmart’s Armor
Consumers don’t want hassles in either the products they buy or the people they purchase them from. If you deliver a quality experience, you can command higher prices.
Advertising Speaker, Jim Ackerman, Announces New VLOG
The first in a series of programs designed to help you hone your skills as a marketer and advertiser. Presented by Marketing Wizard, Jim Ackerman, one of the most renowned marketing speakers and advertising speakers in the USA. Become a better marketing and advertising practitioner, so you can clobber the competition as you — perhaps for the first time — approach your advertising efforts with confidence and cool! That’s how you increase sales and make more money.
The MESSAGE is the MEDIUM, Says Marketing Speaker, Jim Ackerman
It was Marshal McLuhan who said, “The medium is the message.” He was only half right. The message is also the medium. If you don’t believe it, consider the results of marketers who have changed as little as a couple of words in a headline and increased results by hundreds or even thousands of percent. The medium was the same, the cost was the same. The rewards were dramatically different. Consider the example of Orabrush and their remarkable success on YouTube, which has eclipsed companies literally millions of times bigger than they are.
Marketing Speaker Says Uncertainty Causes Uncertainty
Marketing and Advertising Speaker, Jim Ackerman revisits an article he wrote in August of ‘09, bemoaning the uncertainty imposed on the marketplace by political paralysis. If you’re a business person looking to grow your business, these are very tough times, and recent developements haven’t helped. There is still far too much uncertainty in the marketplace to pull us out of the recession.
Marketing Speaker Jim Ackerman Shares a Seminal Business Experience
The experience I had visiting Horizon Services in Wilmington DE, has changed my business and my life. Exec VP Mark Aitken doesn’t use the standard HVAC business for his model. He is patterning his business after the best that the world has to offer. No wonder he has one of the most successful HVAC companies in the country, with revenues above $35 million. And that’s how he can give hundreds of thousands in goods, services and sponsorships back to the community each year. There are lessons in this story for all of us. Not just marketing lessons… business lessons… life lessons.
Search Marketing is Frustrating & Often Futile, Marketing Speaker Claims…
Advertising is frustrating. Lots of money and seldom certain returns. The internet… e-commerce, social media, and more… were supposed to be magical solutions that would solve our marketing challenges forever. But it hasn’t happened, and it won’t. Here’s why…
Marketing Speaker, Jim Ackerman says Speed Is Of The Essence
The Universe Likes Speed… And So Do Prospects
When God told Abraham to sacrifice his son, Isaac, the scriptures record… “And Abraham rose up early in the morning… and rose up, and went unto the place of which God had told him.”
Interesting to note that there was no delay on the part of Abraham. He didn’t [...]
Marketing Speaker Reveals 6 of 18 vital marketing secrets from a little, 1-page letter
In this 10-minute video, Marketing Speaker Jim Ackerman reveals the first six of 18 vital marketing lessons we all can learn from two remarkably small — and stunningly effective — 1-page sales letters.
