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Recession Marketing | Marketing Wizard's Alliance - Part 2

recession marketing

COMPOUND COMPLEXITY… As if recession wasn’t enough, the media world is upside down


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Not only is the on-going recession killing small businesses, but revolutionary changes in the media world, brought on by the iPad and mobile media have marketers large and small reeling. What to do? Among Marketing Speakers, Jim Ackerman tells the truth… and what you can do about it. As a marketing coach, his clients prove his principles… The principles this marketing guru delivers in this piece.

Marketing Speaker Jim Ackerman Asks, Is the Internet Killing All Other Media


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The yellow pages are dead due to internet search. Newspapers are in a coma due as the web has become people’s primary source for news and information. Television viewership is giving way to internet watching. Even direct mail is changing because of the Web. Marketing Speaker, Jim Ackerman, raises some intriguing questions about the future of the media in this post, which includes his media.

The MESSAGE is the MEDIUM, Says Marketing Speaker, Jim Ackerman


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It was Marshal McLuhan who said, “The medium is the message.” He was only half right. The message is also the medium. If you don’t believe it, consider the results of marketers who have changed as little as a couple of words in a headline and increased results by hundreds or even thousands of percent. The medium was the same, the cost was the same. The rewards were dramatically different. Consider the example of Orabrush and their remarkable success on YouTube, which has eclipsed companies literally millions of times bigger than they are.

Marketing Speaker Says Uncertainty Causes Uncertainty


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Marketing and Advertising Speaker, Jim Ackerman revisits an article he wrote in August of ‘09, bemoaning the uncertainty imposed on the marketplace by political paralysis. If you’re a business person looking to grow your business, these are very tough times, and recent developements haven’t helped. There is still far too much uncertainty in the marketplace to pull us out of the recession.

Search Marketing is Frustrating & Often Futile, Marketing Speaker Claims…


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Advertising is frustrating. Lots of money and seldom certain returns. The internet… e-commerce, social media, and more… were supposed to be magical solutions that would solve our marketing challenges forever. But it hasn’t happened, and it won’t. Here’s why…

Marketing Speaker Reveals 6 of 18 vital marketing secrets from a little, 1-page letter


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In this 10-minute video, Marketing Speaker Jim Ackerman reveals the first six of 18 vital marketing lessons we all can learn from two remarkably small — and stunningly effective — 1-page sales letters.

Top Marketing Speaker Says New Media Not Nirvana For Marketers…


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The new media are often an Emperor without any clothes, failing to deliver on their big promise to generate sales, revenues and profits. Most often they are driving traffic to websites at best. Their performance is on par with traditional media but people are jumping on-board like crazed cats, despite the lack of documented success. What should you do?

Marketing Speaker Asks What Makes Your Different (Video)


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How to differentiate yourself in the marketplace is one of the age-old marketing conundrums. The principle of the Unique Purchase Appeal is the most powerful marketing principle on the planet. It’s also the most important…

Marketing Speaker Shares 9 Rules of Direct Response Marketing


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If you put these 9 rules to use in your marketing efforts on a consistent basis, I promise an overall increase in response. And response to any given project may skyrocket!

Marketing Speaker Proclaims Historical First… The Death of a Medium


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The Yellow Pages are dead. Not dying. Dead. They’re a medium whose time has past. Time to get out and dedicate your marketing dollars elsewhere… specifically to local SEO!