recession marketing
Marketing Speaker Proclaims Historical First… The Death of a Medium
The Yellow Pages are dead. Not dying. Dead. They’re a medium whose time has past. Time to get out and dedicate your marketing dollars elsewhere… specifically to local SEO!
Be True To Your Numbers For a Prosperous 2010
2010 can be your most prosperous year ever, if you commit to sales and selling, and if you’re true to the key performance indicators that are necessary to track and meet to reach your revenue goals.
Shift to the Paradigm of “Attract & Accept”
If you’re involved in selling anything you probably think in terms of Prospecting & Sales. Might you find it more empowering and less stressful to think in terms of attracting and accepting? Attracting prospects and accepting new customers, clients for patients. In part 1 of this series of posts, Marketing Speaker Jim Ackerman presents his rationale for the new paragdigm.
Direct Response Trumping Image Marketing says Marketing Speaker, Jim Ackerman
Marketing Speaker / Advertising Speaker, Jim Ackerman applies Leo Burnnett’s famous advertising adage, “It’s not creative unless it sells” to the world of marketing and advertising today, as he lauds the arrival of the new era of Direct Response marketing.
Marketing Speaker Predicts The Rise of the Direct Marketing Era
Marketing Speaker, Jim Ackerman says the recession has brought advertisers back to earth in terms of what they expect from their marketing efforts. Now it’s no longer about creative. It’s about selling. It’s about getting a direct response.
Cyber Monday Email Spike & Dive
Email marketing is bound to set records for emails sent on Cyber Monday, the Monday after Thanksgiving, but it is likely to lead to a DECLINE in email marketing in the coming year. Here’s why…
Recession/Depression Prescription
I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy.
Click on the link [...]
The End of the Branding Era
Hail the end of an era. A bad era at that, in my humble opinion. Hail the end of the “branding era.”
I’m not saying it’s the end of brands. There will never be an end to brands. But this notion of “branding” has got to go. And it is going quickly… although this is probably [...]
Happy Birthday Little Recession…
Hooray! Happy birthday to the recession! We’ve recently passed the one-year mark since the official crash and resultant “little” recession. How did you celebrate?
Actually, it hasn’t been just a little recession, has it? It has been, and continues to be, a big recession. A devastating one for many people. Unemployment at higher levels than it [...]
The Paralysis of Politics
It is with considerable trepidation that I approach this post.
I’m a marketing expert. I help people sell stuff. I help them advertise more effectively and efficiently. I help them get more bang for their marketing buck. I’m all about testing and tracking, chasing cost per lead, cost per sale, profit per sale.
I don’t have a [...]
