Recession Marketing

Marketing Speaker Predicts The Rise of the Direct Marketing Era

Marketing Speaker, Jim Ackerman says the recession has brought advertisers back to earth in terms of what they expect from their marketing efforts. Now it’s no longer about creative. It’s about selling. It’s about getting a direct response.

Cyber Monday Email Spike & Dive

Email marketing is bound to set records for emails sent on Cyber Monday, the Monday after Thanksgiving, but it is likely to lead to a DECLINE in email marketing in the coming year. Here’s why…

Recession/Depression Prescription

I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy.
Click on the link [...]

The End of the Branding Era

Hail the end of an era. A bad era at that, in my humble opinion. Hail the end of the “branding era.”
I’m not saying it’s the end of brands. There will never be an end to brands. But this notion of “branding” has got to go. And it is going quickly… although this is probably [...]

Happy Birthday Little Recession…

Hooray! Happy birthday to the recession! We’ve recently passed the one-year mark since the official crash and resultant “little” recession. How did you celebrate?
Actually, it hasn’t been just a little recession, has it? It has been, and continues to be, a big recession. A devastating one for many people. Unemployment at higher levels than it [...]

The Paralysis of Politics

It is with considerable trepidation that I approach this post.
I’m a marketing expert. I help people sell stuff. I help them advertise more effectively and efficiently. I help them get more bang for their marketing buck. I’m all about testing and tracking, chasing cost per lead, cost per sale, profit per sale.
I don’t have a [...]

The Home & Phone of Good Customer Service

After a couple of columns worth of bad news, how about some good news? How about a couple of companies that are doing things right?
I’ve complained almost tirelessly about the phone company over the years. If you’re a faithful follower of this column, or a reader of my latest book, How To Market Your Crap [...]

Obama Did What?

Oh, this is classic! I quote the May 21, 2009 headline from Adverting Age magazine… “Obama Halves Chrysler’s Planned Marketing Budget.”
The article goes on to say, in part,
“DETROIT (AdAge.com) — Chrysler wanted to spend $134 million in advertising over the nine weeks it’s expected to be in bankruptcy — the U.S. Treasury’s auto-industry task force [...]

Recession Conference Call Recording

Below is the recording from our recent conference call, “How to Recession-Proof Your Business in 90-Days or Less.” Enjoy!

(If you want to download the file directly, here it is.)