success mindset
Shift to the Paradigm of “Attract & Accept”
If you’re involved in selling anything you probably think in terms of Prospecting & Sales. Might you find it more empowering and less stressful to think in terms of attracting and accepting? Attracting prospects and accepting new customers, clients for patients. In part 1 of this series of posts, Marketing Speaker Jim Ackerman presents his rationale for the new paragdigm.
Direct Response Trumping Image Marketing says Marketing Speaker, Jim Ackerman
Marketing Speaker / Advertising Speaker, Jim Ackerman applies Leo Burnnett’s famous advertising adage, “It’s not creative unless it sells” to the world of marketing and advertising today, as he lauds the arrival of the new era of Direct Response marketing.
The End of the Branding Era
Hail the end of an era. A bad era at that, in my humble opinion. Hail the end of the “branding era.”
I’m not saying it’s the end of brands. There will never be an end to brands. But this notion of “branding” has got to go. And it is going quickly… although this is probably [...]
Crashing a Focus Group
Yes, it’s true. I crashed a focus group the other night. I say “crashed” because they typically don’t let people who work in the marketing business to participate in focus groups. Not that we’re any more or less typical than the average guy. But we might be counted on to skew the results by talking [...]
Happy Birthday Little Recession…
Hooray! Happy birthday to the recession! We’ve recently passed the one-year mark since the official crash and resultant “little” recession. How did you celebrate?
Actually, it hasn’t been just a little recession, has it? It has been, and continues to be, a big recession. A devastating one for many people. Unemployment at higher levels than it [...]
The Paralysis of Politics
It is with considerable trepidation that I approach this post.
I’m a marketing expert. I help people sell stuff. I help them advertise more effectively and efficiently. I help them get more bang for their marketing buck. I’m all about testing and tracking, chasing cost per lead, cost per sale, profit per sale.
I don’t have a [...]
What Business Are You In, Anyway?
Let’s start with a question. What business are you in?
No, really. This is a vitally serious question.
Ask 100 business owners what business they’re in and 97 of them will tell you what they do. That isn’t the question.
Ask 100 jewelery store owners what business they’re in and they’ll tell you, “I’m a [...]
Recession Marketing Tips: How Your Mindset Creates Success, Even in a Down Economy
Have you watched the news lately? Listened to the radio? Opened a newspaper?
If so, then you’ve been inundated by doom and gloom everywhere you turn.
Or maybe you’ve noticed your store is a little emptier…your inbox a little less crammed…your phone a little quieter.
You hear about businesses, households, and individuals failing all around you, and you [...]
Looking Forward in 2009: The Business of the Future
A special thanks to our guest blogger, Jack Fecker, for this wonderful post! Look below for Jack’s bio and a link to his website.
The old way of doing business is falling apart at the seams before our very eyes. This same ‘falling away’ is occurring on a larger scale in the core structures and systems [...]
Merry Christmas from the Marketing Wizard’s Alliance
It’s been a heckuva year.
Recession worries, massive political change, and the ups and downs of running and growing your own business.
If you’re like me, you get to the end of the year tired…reflective…and optimistic about what the future holds.
And that’s what I love best about the holidays.
For the next few days, we can forget the [...]
