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Uncategorized | Marketing Wizard's Alliance

Uncategorized

Marketing Speaker Jim Ackerman reveals 3 MORE tips on Selling the Benefits


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My previous post of 4, 30-Second Marketer Tips of the Day talked about just that. But I wasn’t through. Here are 3 more videos that will complete this short course on selling the benefits. Check ‘em out. Then, serve and impress your friends in business, by sharing the videos with them. Oh BTW… if you haven’t subscribed to my YouTube Channel, you really ought to, don’t you think? Subscribe from any of the videos.

Pound the Emotional Benefits…


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It’s been far too long since I’ve posted to the Alliance website. I’ve got a whole collection of videos for you to check out. Here they are…
They’re a collection of my last 4 30-Second Marketer Tips of the Day, all focused on SELLING THE BENEFITS.

Marketing Speaker, Jim Ackerman says… Don’t be such a STIFF!


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Have a little fun, for crying out loud. Use the technique of the ‘PATTERN INTERRUPT’ to shake sleepy-eyed viewers, listeners, and visitors into paying attention. When you do, you’re likely to see an increase in response to your ads and an increase in your closing percentages. And once you’ve “shocked” them into giving you their undivided attention, use the Best-Better-Good method to maximize the sale, as demonstrated in these 2 videos…

Marketing Speaker Jim Ackerman says, “Watch Out for Discounting Dangers…”


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Discounting can be dangerous… if you don’t do it right. For example, if you offer 10% off, it costs you the full 10%.

Value adding could be a far more compelling offer because…

1. You still get the same amount of revenue
2. Since your cost of goods is typically around half of retail value, you can build a more compelling offer for the same out-of-pocket cost. (Add 20% in value for the same 10% out-of-pocket
3. Customers usually like value-added MORE than mere discounts.
Check out this video for more…

Marketing Speaker says, “You Want ‘Em to Take Action Now? Limit Their Ability to Take Action Later”


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For the most part, we spend a lot of time in marketing, telling people all the good things about our product, and making sweet, compelling offers to get them to buy. But sometimes limiting their ability to do just that — BUY — is the best thing to get them to do so, NOW, rather than later or never. Take a look at this video and see what I mean…

2 Vital Insights on “Risk Reversal” From Marketing Speaker, Jim Ackerman…


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In these 2 videos, one of America’s top Marketing Speakers, Jim Ackerman, shares insights that have helped him generate hundreds of big-ticket sales for him company and the businesses of his clients. It’s a multi-million dollar concept that you can use in your enterprise to lower the barriers of entry and resistance. But you’ve got to follow key guidelines to make it work, and Jim reveals the basics here.

Marketing Speaker, Jim Ackerman says… “Great Minds Act Alike… And so do non-great minds”


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What do you, as a business owner, and Bill Clinton, have in common? You are both leaders of a group. Clinton was the leader of a nation. You, the leader of your group of CLIENTS. And as Clinton taught us how to think and behave toward the ideas of illicit sex and lying about it, you have, can and must teach your clients how to act in relationship to you and your enterprise, if you want to get more customers who will pay you more money, more often, the fastest, easiest, most cost-effective ways possible.

Magic Wand Marketing Contest Winner, Bill Warren, Shares Valuable Philosopy with Marketing Speaker Jim Ackerman


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Bill Warren, Winner of the first annual MAGIC WAND Marketing Contest for the Marketing Wizards Alliance, talks to Jim Ackerman, one of the nation’s top Marketing Speakers and Marketing Coaches, about his Marketing Philosophy, and how YOU need to THINK to thrive in today’s economy.

Jim on Tony Wilkins online Radio program…


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Gang, I’m going to be on the radio with Tony Wilkins in 15 minutes. Join me if you can to talk all things marketing in the “toilet economy”, including new insider secrets about online marketing. Listen in and call in!
Listen to internet radio with TonyWilkins on Blog Talk Radio

What Can You Learn From a $400,000.00 Advertising Disaster?


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Marketing Speaker Jim Ackerman self-revealingly tells all about the worst advertising disaster of his career — a $400,000.00 loss — and seeks your help determining the lessons learned to prevent a similar tsunami in YOUR business…