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Marketing Speaker Shares 9 Rules of Direct Response Marketing

If you put these 9 rules to use in your marketing efforts on a consistent basis, I promise an overall increase in response. And response to any given project may skyrocket!

Marketing Speaker Asks… What Do You Do & How Are You Different?

What do you do and how are you different? These are the 2 most fundamental questions anyone is likely to want to know about your business. So why do so few business people have prepared answers for them. In fact virtually every business selling situation is absolutely predictable. It makes sense to have prepared answers built into your presentations and at the ready when questions are asked or objections are raised.

Tricks With Gift Certificates…

There are two kinds of businesses in the world… those that rely on the holiday season to make or break their year, and those that don’t.
If your business’s success for the last 12 months depends on how you do in the next 30 days, it might be a good idea to milk all the revenue [...]

Advertising is a messy, almost futile endeavor

A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town.
The boss had entered into an agreement to do some television advertising and they said they wanted [...]

Small Business Marketing Tips: My Super Secret Ad-Writing Recipe

I hope you had a wonderful Christmas!  I know I sure did!  It was awesome to spend time with the family…and eat more food than I should have…
Especially those super-secret family recipes.  You know what I’m talking about?  The kind my wife would tell you…but then she’d have to kill you…
Well, I’m about [...]

Marketing Lessons from the Fray:
Why Barack Obama Got Elected

DISCLAIMER: We know that whenever we bring up politics things can get heated…so just to remind you: we’re here to talk marketing, not politics.  Our purpose is to dissect the marketing lessons gleaned from this past election season and help you apply them in your business to protect and increase your revenue during the recession.  [...]