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Why is Southwest the Only Airline that “Gets It,” asks Prominent Marketing Speaker
Southwest Airlines seems like the only airline these days that knows how to treat a passenger, both on and off the aircraft. Witness their friendly people, their on-time arrival record, and now the online stations they’ve put at every gate to help waiting passengers turn wait time into productive time. Nobody else does that! All while the Deltas, Americans, and Uniteds of the world are charging us for bags. Are you engineering a positive customer experience in your business. Marketing Speaker, Jim Ackerman, examines the ramifications in this timely post.
Marketing Speaker, Jim Ackerman, critiques BMW Video/Super Bowl Ad Effort
Marketing Speaker Jim Ackerman follows up on his last post about BMW’s showroom ad, then goes on to discuss their Super Bowl Ad, this year’s over all crop of Super Bowl ads and the general dismaying expenditures of hard-earned company funds to have gratuitous, non-selling ads in this important exposure time. What is the matter with these people!
Marketing Speaker Says Uncertainty Causes Uncertainty
Marketing and Advertising Speaker, Jim Ackerman revisits an article he wrote in August of ‘09, bemoaning the uncertainty imposed on the marketplace by political paralysis. If you’re a business person looking to grow your business, these are very tough times, and recent developements haven’t helped. There is still far too much uncertainty in the marketplace to pull us out of the recession.
Marketing Speaker Jim Ackerman Shares a Seminal Business Experience
The experience I had visiting Horizon Services in Wilmington DE, has changed my business and my life. Exec VP Mark Aitken doesn’t use the standard HVAC business for his model. He is patterning his business after the best that the world has to offer. No wonder he has one of the most successful HVAC companies in the country, with revenues above $35 million. And that’s how he can give hundreds of thousands in goods, services and sponsorships back to the community each year. There are lessons in this story for all of us. Not just marketing lessons… business lessons… life lessons.
Marketing Speaker Shares 9 Rules of Direct Response Marketing
If you put these 9 rules to use in your marketing efforts on a consistent basis, I promise an overall increase in response. And response to any given project may skyrocket!
Marketing Speaker Asks… What Do You Do & How Are You Different?
What do you do and how are you different? These are the 2 most fundamental questions anyone is likely to want to know about your business. So why do so few business people have prepared answers for them. In fact virtually every business selling situation is absolutely predictable. It makes sense to have prepared answers built into your presentations and at the ready when questions are asked or objections are raised.
Tricks With Gift Certificates…
There are two kinds of businesses in the world… those that rely on the holiday season to make or break their year, and those that don’t.
If your business’s success for the last 12 months depends on how you do in the next 30 days, it might be a good idea to milk all the revenue [...]
Advertising is a messy, almost futile endeavor
A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town.
The boss had entered into an agreement to do some television advertising and they said they wanted [...]
Small Business Marketing Tips: My Super Secret Ad-Writing Recipe
I hope you had a wonderful Christmas! I know I sure did! It was awesome to spend time with the family…and eat more food than I should have…
Especially those super-secret family recipes. You know what I’m talking about? The kind my wife would tell you…but then she’d have to kill you…
Well, I’m about [...]
Marketing Lessons from the Fray:
Why Barack Obama Got Elected
DISCLAIMER: We know that whenever we bring up politics things can get heated…so just to remind you: we’re here to talk marketing, not politics. Our purpose is to dissect the marketing lessons gleaned from this past election season and help you apply them in your business to protect and increase your revenue during the recession. [...]
