Marketing Speaker, Jim Ackerman says… Don’t be such a STIFF!
When it comes to your marketing, advertising, and even face-to-face selling, you’re probably too stiff. You’re probably afraid to shake things up and knock prospects out of their comfort zone a bit.
Ironically, this may be costing you sales in a face-to-face selling situation; it may be costing you prospects through your advertising.
Try using the technique of the Pattern Interrupt to shock people out of their sleepy-eyed, ho-hum, day-to-day doldrums and get them to pay close attention to you, your message, and your offer.
Check out this video to see what I mean…
Now, once you get them in the door and shock them into giving you their full attention, it’s time to MAXIMIZE your sales results. The normal approach is to ask a few qualifying questions, guess what the prospect would like and offer it to her.
May I suggest an alternative?
Instead of guessing and presenting your best-guess offer, present three offers… Go from best, to better, to good. (It’s important not to do it the other way around, as you can see in this video…
You see, if you can snap people out of their “stinkin thinkin” and provide them great options, you not only increase the number of transactions you’ll get, but you also increase the amount you make on the average transaction.
And the best part is, your clients will love you for it, and you’ll have a lot more fun. Nothing STIFF about that!
Now, if you haven’t subscribed to my 2 YouTube channels, it’s time you did. Click on the links below…
MARKETING TIP O’THE DAY - This one is for may marketing tips. Normally 2-4 minutes long.
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