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Marketing Speaker Jim Ackerman says, "Watch Out for Discounting Dangers…" | Marketing Wizard's Alliance

Marketing Speaker Jim Ackerman says, “Watch Out for Discounting Dangers…”

By Jim Ackerman · Monday, April 16th, 2012

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Discounting can be dangerous… if you don’t do it right. For example, if you offer 10% off, it costs you the full 10%.

Value adding could be a far more compelling offer because…

1. You still get the same amount of revenue
2. Since your cost of goods is typically around half of retail value, you can build a more compelling offer for the same out-of-pocket cost. (Add 20% in value for the same 10% out-of-pocket
3. Customers usually like value-added MORE than mere discounts.

Check out my latest video for the details…

With that in mind, remember, that if your offers aren’t good, your ads won’t work. To make a better offer costs you more money up front, but it may also bring in exponentially higher results. And when you’re focused on the Lifetime Profit Value of a customer as opposed to the transactional value, that can be an excellent trade off.

The ONLY trade-off, in fact, because if your ads don’t work, you don’t have customers to make into lifetime profit streams.

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