Recession Marketing Strategies: Are You Wasting Your Most Valuable Business Asset?
Here is a profound truth, something that not one in 20 business owners truly appreciates:
When you fail to continue to SELL to your customers, they will fail to continue to BE your customers.
And when the economy goes in the tank, if you’re not selling to them enough, you’ll be the one who is flushed.
I don’t want to assume anything here, so let’s start with THE fundamental principle of being able to act on the ideas you’re about to receive.
One of the biggest marketing mistakes businesses commit is the failure to capture the names and addresses of everyone that comes into their business–regardless of whether they make a purchase or not. It boggles my mind at how many businesses fail to do this. They will spend thousands of dollars on advertising to bring in new people, and then they don’t bother to capture their name or address.
You’ve got to understand–these names are pure gold! You’ve paid for them, and you’ve paid a lot. So capture them!
Even if they didn’t buy anything from you today, the fact that they came into your business or practice, or responded to an ad, or visited your website, means they are at least interested in your product or service. They’ve qualified themselves as a prospect. You don’t want to let them escape and put yourself in the regrettable position of having to spend a bundle to bring them back, when a letter with a simple postage stamp–or even a FREE email–can get the job done far more efficiently.
So the absolute crucial, never-fail, gotta-do number 1 strategy for increasing frequency of purchase is…
CAPTURE THE NAME, ADDRESS, PHONE NUMBER, AND EMAIL ADDRESS OF EVERY SINGLE CUSTOMER, CLIENT, PATIENT, OR PROSPECT THAT GRACES YOUR ENTERPRISE IN ANY WAY!
(Want step-by-step instructions to install a revenue-stomping back-end selling system in just 5 days? It’s just one of the 12 vital strategies we cover in our 90-Day Recession Survival Blueprint! Get all the details about it here!)
And once again, the BEST way to get your customers to come back more often is to…
ASK THEM TO!
The big catalog companies like Lands End mail catalogs to their best customers as many as 15 times a year.
That means you’re getting more than a catalog a month. And the catalogs aren’t that different. Different cover; a change in the 2-3 spread, the back inside cover and probably the center spread and order form page–and that’s it! The rest is the same.
Why do they mail so often?
Because it works!
You should be contacting your list at least six times a year–and 12 would be better. Not all of those contacts have to be solicitations. Birthday and Christmas greetings, as well as thank you cards, are always appropriate. But the majority of those contacts should be inviting customers to buy again.
You see, once they have purchased from you, the opportunity to sell them something else goes up dramatically because you’ve broken through the barrier of sales resistance.
Your customers trust you. They are receptive to your offers to add more value, more advantage, more protection, more benefit to their lives.
They are prime prospects for additional products and services.
If you are not selling to them, you are quite literally leaving thousands–even millions–of dollars on the table.
So get out there and make those back-end offers–TODAY!
Want step-by-step instructions to install a revenue-stomping back-end selling system in just 5 days? It’s just one of the 12 vital strategies we cover in our 90-Day Recession Survival Blueprint! Get all the details about it here!
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