Shift to the Paradigm of “Attract & Accept”
Could it be time to stop worrying about prospecting and sales, and shift to the concepts of attracting and accepting new customers, clients or patients?
Today let’s talk about what my friend, nationally renowned speaker and former Miss Utah, Kathy Loveless, calls “the Woo Woo stuff.”
Kathy’s talking about the mysteries of the universe… the intangibles… the subtle shifts in thought, attitude and practice that seemingly tap unseen powers and can almost magically, inexplicably transform your life. She’s talking about applying these etherial principles to any aspect of life, including business.
The movie “The Secret”, and its companion book by the same name, have been all the rage in pop culture circles for the last year or more. Oprah has devoted at least two full programs to the subject, and the proponents who were featured in the movie have been making guest appearances all over national television and radio, talking about this phenomenal movie, the principles it espouses and the impact it is or isn’t having.
The premise of the movie is what is called “the law of attraction.” The idea is that whatever we think about, focus on, and believe in, will come to pass, and that this law of attraction is immutable and always at work in our lives, whether we believe it or not, whether we try to actively use it or not, whether we are attracting positive or negative things to ourselves.
The nay-sayers pass it off as mere “positive thinking” and they say it’s dangerous because it leads the uninformed to believe they can simply “think” their way to successful lives.
Look, I’m no expert on this subject, but I can tell you this. The principles talked about in The Secret, are nothing new. Neither the producers of this program, nor the proponents featured in it, invented this theory. In recent years Anthony Robbins has essentially taught the same principles. But the same ideas were put forth decades ago by Napoleon Hill in his classic book, Think And Grow Rich, when he said, “Whatever the mind of man can conceive and believe, it can achieve.”
Hill’s tome has been a classic best-seller ever since, and for so long that the copyright has run out and the book is now part of the public domain.
But Napoleon Hill didn’t “think this stuff up” either. These principles have been written about for hundreds, even thousands of years. In Proverbs 23, verse seven, in the Bible, it reads, “For as a man thinketh, so is he.”
Common wisdom interprets this to mean your collective beliefs and attitudes make up your character. And it could well be argued that this is true. What’s lacking in this interpretation is the element of autonomy. The suggestion that you can CHOOSE what you think, what you believe and your attitude toward those things, as well as your attitude toward what happens to you.
But even this is inadequate to explain the phenomenon of “attraction.” The law of attraction takes it another step. It suggests that you can more than choose from a menu of thoughts and emotions. It suggest you can actually “engineer” your life, through the pro-active selection of thoughts, beliefs, emotions and attitudes.
And, I submit, your business too… particularly your prospecting and sales.
Cogitate on this for a while. I’ll share with you my experience with it in my next post.
EDITOR’S NOTE: Jim Ackerman is a Salt Lake City-based Marketing Speaker, Advertising Speaker, Marketing Coach, and Writer whose new book is titled How To Market Your Crap When The Economy Is In The Toilet… 12 Vital Strategies for Unclogging the American Economy, One Business at a Time. For a link to The Secret website, go to www.ascendmarketing.com and click on the banner in the upper right corner of the page.
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