Marketing Speaker Asks What Makes Your Different (Video)
How to differentiate yourself in the marketplace is one of the age-old marketing conundrums. The principle of the Unique Purchase Appeal is the most powerful marketing principle on the planet. It’s also the most important…
Marketing Speaker Asks… What Do You Do & How Are You Different?
What do you do and how are you different? These are the 2 most fundamental questions anyone is likely to want to know about your business. So why do so few business people have prepared answers for them. In fact virtually every business selling situation is absolutely predictable. It makes sense to have prepared answers built into your presentations and at the ready when questions are asked or objections are raised.
Be True To Your Numbers For a Prosperous 2010
2010 can be your most prosperous year ever, if you commit to sales and selling, and if you’re true to the key performance indicators that are necessary to track and meet to reach your revenue goals.
Shift to the Paradigm of “Attract & Accept”
If you’re involved in selling anything you probably think in terms of Prospecting & Sales. Might you find it more empowering and less stressful to think in terms of attracting and accepting? Attracting prospects and accepting new customers, clients for patients. In part 1 of this series of posts, Marketing Speaker Jim Ackerman presents his rationale for the new paragdigm.
Direct Response Trumping Image Marketing says Marketing Speaker, Jim Ackerman
Marketing Speaker / Advertising Speaker, Jim Ackerman applies Leo Burnnett’s famous advertising adage, “It’s not creative unless it sells” to the world of marketing and advertising today, as he lauds the arrival of the new era of Direct Response marketing.
Marketing Speaker Predicts The Rise of the Direct Marketing Era
Marketing Speaker, Jim Ackerman says the recession has brought advertisers back to earth in terms of what they expect from their marketing efforts. Now it’s no longer about creative. It’s about selling. It’s about getting a direct response.
