Crashing a Focus Group
Yes, it’s true. I crashed a focus group the other night. I say “crashed” because they typically don’t let people who work in the marketing business to participate in focus groups. Not that we’re any more or less typical than the average guy. But we might be counted on to skew the results by talking [...]
Happy Birthday Little Recession…
Hooray! Happy birthday to the recession! We’ve recently passed the one-year mark since the official crash and resultant “little” recession. How did you celebrate?
Actually, it hasn’t been just a little recession, has it? It has been, and continues to be, a big recession. A devastating one for many people. Unemployment at higher levels than it [...]
The Paralysis of Politics
It is with considerable trepidation that I approach this post.
I’m a marketing expert. I help people sell stuff. I help them advertise more effectively and efficiently. I help them get more bang for their marketing buck. I’m all about testing and tracking, chasing cost per lead, cost per sale, profit per sale.
I don’t have a [...]
Advertising Futility
A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town.
The boss had entered into an agreement to do some television advertising and they said they wanted [...]
Recession Marketing Tips: Where Is the Real Leverage in Your Advertising–the Media or the Message?
If you’re like the vast majority of business people, you think more is better when it comes to advertising.
Which sets up a real dilemma for you, because you hate it. You hate spending money on advertising. Yeah, you feel like you have to spend it, but you don’t like it. And when times get tough, [...]
Recession Marketing?
Don’t Cut…CHANGE!
Okay, so things are tightening up in the marketplace. Don’t tell me you’re surprised.
If you’ve been following my advice for any length of time, you know I’ve been predicting a serious economic slowdown. Well, it is hitting and there is no end in sight. If you’re lucky enough to be in a market or industry [...]
