Marketing Speaker Releases Episode 2 of GoodBadnUgly Channel
Episode #2 of the GoodBadnUglyAds Channel on YouTube scrutinizes a direct mail piece from LensCrafters, and invites you to comment on another piece, in advance of the next episode. For those looking for a marketing expert, you have access to the comments of everyone who critiques these pieces. And you’ll find the nuances of what makes this piece good, bad or ugly, both enlightening and useful in your own sales, marketing and advertising efforts.
Advertising Speaker, Jim Ackerman, Announces New VLOG
The first in a series of programs designed to help you hone your skills as a marketer and advertiser. Presented by Marketing Wizard, Jim Ackerman, one of the most renowned marketing speakers and advertising speakers in the USA. Become a better marketing and advertising practitioner, so you can clobber the competition as you — perhaps for the first time — approach your advertising efforts with confidence and cool! That’s how you increase sales and make more money.
The MESSAGE is the MEDIUM, Says Marketing Speaker, Jim Ackerman
It was Marshal McLuhan who said, “The medium is the message.” He was only half right. The message is also the medium. If you don’t believe it, consider the results of marketers who have changed as little as a couple of words in a headline and increased results by hundreds or even thousands of percent. The medium was the same, the cost was the same. The rewards were dramatically different. Consider the example of Orabrush and their remarkable success on YouTube, which has eclipsed companies literally millions of times bigger than they are.
Marketing Speaker Says Uncertainty Causes Uncertainty
Marketing and Advertising Speaker, Jim Ackerman revisits an article he wrote in August of ‘09, bemoaning the uncertainty imposed on the marketplace by political paralysis. If you’re a business person looking to grow your business, these are very tough times, and recent developements haven’t helped. There is still far too much uncertainty in the marketplace to pull us out of the recession.
Marketing Speaker Jim Ackerman Shares a Seminal Business Experience
The experience I had visiting Horizon Services in Wilmington DE, has changed my business and my life. Exec VP Mark Aitken doesn’t use the standard HVAC business for his model. He is patterning his business after the best that the world has to offer. No wonder he has one of the most successful HVAC companies in the country, with revenues above $35 million. And that’s how he can give hundreds of thousands in goods, services and sponsorships back to the community each year. There are lessons in this story for all of us. Not just marketing lessons… business lessons… life lessons.
Search Marketing is Frustrating & Often Futile, Marketing Speaker Claims…
Advertising is frustrating. Lots of money and seldom certain returns. The internet… e-commerce, social media, and more… were supposed to be magical solutions that would solve our marketing challenges forever. But it hasn’t happened, and it won’t. Here’s why…
Marketing Speaker, Jim Ackerman says Speed Is Of The Essence
The Universe Likes Speed… And So Do Prospects
When God told Abraham to sacrifice his son, Isaac, the scriptures record… “And Abraham rose up early in the morning… and rose up, and went unto the place of which God had told him.”
Interesting to note that there was no delay on the part of Abraham. He didn’t [...]
Marketing Speaker Asks What Makes Your Different (Video)
How to differentiate yourself in the marketplace is one of the age-old marketing conundrums. The principle of the Unique Purchase Appeal is the most powerful marketing principle on the planet. It’s also the most important…
Marketing Speaker Asks… What Do You Do & How Are You Different?
What do you do and how are you different? These are the 2 most fundamental questions anyone is likely to want to know about your business. So why do so few business people have prepared answers for them. In fact virtually every business selling situation is absolutely predictable. It makes sense to have prepared answers built into your presentations and at the ready when questions are asked or objections are raised.
Marketing Speaker Claims All Media Is “Opt-in”
The differences between the “old” interruptive media, and the new, digital “opt-in” media aren’t as great as you’ve been lead to believe. The “opt-in” isn’t as non-invasive as you thought, and the “interruptive” is pretty much opt-in these days. Either way, you still need to know how to sell through your media.
