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Branding | Marketing Wizard's Alliance - Part 2

Marketing Speaker Jim Ackerman Warns of the Danger of the Big Idea…


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Jim Ackerman, one of the nation’s top marketing speakers spins a different and unexpected look at the “big ideas” that often come from unexpected places within your company. According to Jim, these so-called big ideas could be big trouble. It usually pays to trust the people you pay to come up with big marketing ideas.

Marketing Speaker, Jim Ackerman Reveals the Demonstrable Power of Relationships


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A lot of marketing speakers want you to advertise. Marketing Speaker Jim Ackerman wants you to build client relationships first. In this installment, Jim takes you through a case history that proves, by the numbers, that client relationships are crucial and powerful as predictors and promoters of marketing and advertising success, for small business and large.

COMPOUND COMPLEXITY… As if recession wasn’t enough, the media world is upside down


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Not only is the on-going recession killing small businesses, but revolutionary changes in the media world, brought on by the iPad and mobile media have marketers large and small reeling. What to do? Among Marketing Speakers, Jim Ackerman tells the truth… and what you can do about it. As a marketing coach, his clients prove his principles… The principles this marketing guru delivers in this piece.

The Loss of Jobs…


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Everybody is mourning the loss of Steve Jobs. In this post, one of the world’s top Marketing Speakers, Jim Ackerman, explains why Jobs was the embodiment of industrial icon, Peter Drucker, and why Jim wants to be like Steve, when he grows up…

Marketing Speaker Says Blogs Can Build Your Business…


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You too can use a blog to attract new customers, clients or patients, to convert prospects, and to keep your existing relationships loyal. Here is Marketing Speaker, Jim Ackerman’s take on BLOGS, along with some step-by-step advice on how do to a BLOG…

Why is Southwest the Only Airline that “Gets It,” asks Prominent Marketing Speaker


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Southwest Airlines seems like the only airline these days that knows how to treat a passenger, both on and off the aircraft. Witness their friendly people, their on-time arrival record, and now the online stations they’ve put at every gate to help waiting passengers turn wait time into productive time. Nobody else does that! All while the Deltas, Americans, and Uniteds of the world are charging us for bags. Are you engineering a positive customer experience in your business. Marketing Speaker, Jim Ackerman, examines the ramifications in this timely post.

Search Marketing is Frustrating & Often Futile, Marketing Speaker Claims…


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Advertising is frustrating. Lots of money and seldom certain returns. The internet… e-commerce, social media, and more… were supposed to be magical solutions that would solve our marketing challenges forever. But it hasn’t happened, and it won’t. Here’s why…

Marketing Speaker, Jim Ackerman says Speed Is Of The Essence


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The Universe Likes Speed… And So Do Prospects
When God told Abraham to sacrifice his son, Isaac, the scriptures record… “And Abraham rose up early in the morning… and rose up, and went unto the place of which God had told him.”
Interesting to note that there was no delay on the part of Abraham. He didn’t [...]

Direct Response Trumping Image Marketing says Marketing Speaker, Jim Ackerman


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Marketing Speaker / Advertising Speaker, Jim Ackerman applies Leo Burnnett’s famous advertising adage, “It’s not creative unless it sells” to the world of marketing and advertising today, as he lauds the arrival of the new era of Direct Response marketing.

Marketing Speaker Predicts The Rise of the Direct Marketing Era


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Marketing Speaker, Jim Ackerman says the recession has brought advertisers back to earth in terms of what they expect from their marketing efforts. Now it’s no longer about creative. It’s about selling. It’s about getting a direct response.