Marketing Speaker Proclaims Historical First… The Death of a Medium

The Yellow Pages are dead. Not dying. Dead. They’re a medium whose time has past. Time to get out and dedicate your marketing dollars elsewhere… specifically to local SEO!

Cyber Monday Email Spike & Dive

Email marketing is bound to set records for emails sent on Cyber Monday, the Monday after Thanksgiving, but it is likely to lead to a DECLINE in email marketing in the coming year. Here’s why…

Tricks With Gift Certificates…

There are two kinds of businesses in the world… those that rely on the holiday season to make or break their year, and those that don’t.
If your business’s success for the last 12 months depends on how you do in the next 30 days, it might be a good idea to milk all the revenue [...]

Advertising is a messy, almost futile endeavor

A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town.
The boss had entered into an agreement to do some television advertising and they said they wanted [...]

Recession/Depression Prescription

I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy.
Click on the link [...]

Looking Forward in 2009: The Business of the Future

A special thanks to our guest blogger, Jack Fecker, for this wonderful post!  Look below for Jack’s bio and a link to his website.

The old way of doing business is falling apart at the seams before our very eyes. This same ‘falling away’ is occurring on a larger scale in the core structures and systems [...]

Business Building Tips: What to Do When You Fall Down

Over at his blog, marketing master Clayton Makepeace has a fantastic new post about what to do when you lose.  It hit me hard when I read it today, so I knew I had to share it with our readers!
You see, especially now, with the economy struggling and small businesses everywhere nervous about what’s coming [...]