Deprecated: Assigning the return value of new by reference is deprecated in /home/wiz/public_html/wp-settings.php on line 520

Deprecated: Assigning the return value of new by reference is deprecated in /home/wiz/public_html/wp-settings.php on line 535

Deprecated: Assigning the return value of new by reference is deprecated in /home/wiz/public_html/wp-settings.php on line 542

Deprecated: Assigning the return value of new by reference is deprecated in /home/wiz/public_html/wp-settings.php on line 578

Deprecated: Function set_magic_quotes_runtime() is deprecated in /home/wiz/public_html/wp-settings.php on line 18

Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl(&$output) in /home/wiz/public_html/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl(&$output) in /home/wiz/public_html/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el(&$output) in /home/wiz/public_html/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el(&$output) in /home/wiz/public_html/wp-includes/classes.php on line 1199

Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el(&$output) in /home/wiz/public_html/wp-includes/classes.php on line 1244

Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl(&$output) in /home/wiz/public_html/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl(&$output) in /home/wiz/public_html/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el(&$output) in /home/wiz/public_html/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el(&$output) in /home/wiz/public_html/wp-includes/classes.php on line 1391

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el(&$output) in /home/wiz/public_html/wp-includes/classes.php on line 1442

Strict Standards: Redefining already defined constructor for class wpdb in /home/wiz/public_html/wp-includes/wp-db.php on line 306

Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /home/wiz/public_html/wp-includes/cache.php on line 431

Strict Standards: Declaration of Walker_Comment::start_lvl() should be compatible with Walker::start_lvl(&$output) in /home/wiz/public_html/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::end_lvl() should be compatible with Walker::end_lvl(&$output) in /home/wiz/public_html/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::start_el() should be compatible with Walker::start_el(&$output) in /home/wiz/public_html/wp-includes/comment-template.php on line 1266

Strict Standards: Declaration of Walker_Comment::end_el() should be compatible with Walker::end_el(&$output) in /home/wiz/public_html/wp-includes/comment-template.php on line 1266

Strict Standards: Redefining already defined constructor for class WP_Dependencies in /home/wiz/public_html/wp-includes/class.wp-dependencies.php on line 31

Strict Standards: Redefining already defined constructor for class WP_Http in /home/wiz/public_html/wp-includes/http.php on line 61

Warning: session_start(): Cannot send session cookie - headers already sent by (output started at /home/wiz/public_html/wp-settings.php:520) in /home/wiz/public_html/wp-content/plugins/wordpress-automatic-upgrade/wordpress-automatic-upgrade.php on line 119

Warning: session_start(): Cannot send session cache limiter - headers already sent (output started at /home/wiz/public_html/wp-settings.php:520) in /home/wiz/public_html/wp-content/plugins/wordpress-automatic-upgrade/wordpress-automatic-upgrade.php on line 119

Strict Standards: Redefining already defined constructor for class ftp_base in /home/wiz/public_html/wp-content/plugins/wordpress-automatic-upgrade/lib/ftp_class.php on line 56

Strict Standards: Redefining already defined constructor for class ftp in /home/wiz/public_html/wp-content/plugins/wordpress-automatic-upgrade/lib/ftp_class_sockets.php on line 8

Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GoogleSitemapGeneratorLoader::Enable() should not be called statically in /home/wiz/public_html/wp-includes/plugin.php on line 339
Compete | Marketing Wizard's Alliance - Part 2

The MESSAGE is the MEDIUM, Says Marketing Speaker, Jim Ackerman


Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /home/wiz/public_html/wp-includes/plugin.php on line 166

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

It was Marshal McLuhan who said, “The medium is the message.” He was only half right. The message is also the medium. If you don’t believe it, consider the results of marketers who have changed as little as a couple of words in a headline and increased results by hundreds or even thousands of percent. The medium was the same, the cost was the same. The rewards were dramatically different. Consider the example of Orabrush and their remarkable success on YouTube, which has eclipsed companies literally millions of times bigger than they are.

Marketing Speaker Says Uncertainty Causes Uncertainty


Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /home/wiz/public_html/wp-includes/plugin.php on line 166

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

Marketing and Advertising Speaker, Jim Ackerman revisits an article he wrote in August of ‘09, bemoaning the uncertainty imposed on the marketplace by political paralysis. If you’re a business person looking to grow your business, these are very tough times, and recent developements haven’t helped. There is still far too much uncertainty in the marketplace to pull us out of the recession.

Search Marketing is Frustrating & Often Futile, Marketing Speaker Claims…


Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /home/wiz/public_html/wp-includes/plugin.php on line 166

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

Advertising is frustrating. Lots of money and seldom certain returns. The internet… e-commerce, social media, and more… were supposed to be magical solutions that would solve our marketing challenges forever. But it hasn’t happened, and it won’t. Here’s why…

Marketing Speaker, Jim Ackerman says Speed Is Of The Essence


Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /home/wiz/public_html/wp-includes/plugin.php on line 166

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 396

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 376

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 396

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 376

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 396

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 376

Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /home/wiz/public_html/wp-includes/plugin.php on line 166

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

The Universe Likes Speed… And So Do Prospects
When God told Abraham to sacrifice his son, Isaac, the scriptures record… “And Abraham rose up early in the morning… and rose up, and went unto the place of which God had told him.”
Interesting to note that there was no delay on the part of Abraham. He didn’t [...]

Marketing Speaker Proclaims Historical First… The Death of a Medium


Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /home/wiz/public_html/wp-includes/plugin.php on line 166

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

The Yellow Pages are dead. Not dying. Dead. They’re a medium whose time has past. Time to get out and dedicate your marketing dollars elsewhere… specifically to local SEO!

Marketing Speaker Predicts The Rise of the Direct Marketing Era


Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /home/wiz/public_html/wp-includes/plugin.php on line 166

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

Marketing Speaker, Jim Ackerman says the recession has brought advertisers back to earth in terms of what they expect from their marketing efforts. Now it’s no longer about creative. It’s about selling. It’s about getting a direct response.

Cyber Monday Email Spike & Dive


Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /home/wiz/public_html/wp-includes/plugin.php on line 166

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

Email marketing is bound to set records for emails sent on Cyber Monday, the Monday after Thanksgiving, but it is likely to lead to a DECLINE in email marketing in the coming year. Here’s why…

Tricks With Gift Certificates…


Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /home/wiz/public_html/wp-includes/plugin.php on line 166

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 396

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 376

Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /home/wiz/public_html/wp-includes/plugin.php on line 166

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

There are two kinds of businesses in the world… those that rely on the holiday season to make or break their year, and those that don’t.
If your business’s success for the last 12 months depends on how you do in the next 30 days, it might be a good idea to milk all the revenue [...]

Advertising is a messy, almost futile endeavor


Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /home/wiz/public_html/wp-includes/plugin.php on line 166

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 396

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 376

Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /home/wiz/public_html/wp-includes/plugin.php on line 166

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town.
The boss had entered into an agreement to do some television advertising and they said they wanted [...]

Recession/Depression Prescription


Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /home/wiz/public_html/wp-includes/plugin.php on line 166

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 396

Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 376

Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /home/wiz/public_html/wp-includes/plugin.php on line 166

Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /home/wiz/public_html/wp-content/plugins/google-analytics-for-wordpress/googleanalytics.php on line 406

I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy.
Click on the link [...]