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Customer Service | Marketing Wizard's Alliance - Part 2

Marketing Speaker Jim Ackerman Shares a Seminal Business Experience


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The experience I had visiting Horizon Services in Wilmington DE, has changed my business and my life. Exec VP Mark Aitken doesn’t use the standard HVAC business for his model. He is patterning his business after the best that the world has to offer. No wonder he has one of the most successful HVAC companies in the country, with revenues above $35 million. And that’s how he can give hundreds of thousands in goods, services and sponsorships back to the community each year. There are lessons in this story for all of us. Not just marketing lessons… business lessons… life lessons.

Marketing Speaker, Jim Ackerman says Speed Is Of The Essence


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The Universe Likes Speed… And So Do Prospects
When God told Abraham to sacrifice his son, Isaac, the scriptures record… “And Abraham rose up early in the morning… and rose up, and went unto the place of which God had told him.”
Interesting to note that there was no delay on the part of Abraham. He didn’t [...]

Tricks With Gift Certificates…


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There are two kinds of businesses in the world… those that rely on the holiday season to make or break their year, and those that don’t.
If your business’s success for the last 12 months depends on how you do in the next 30 days, it might be a good idea to milk all the revenue [...]

Advertising is a messy, almost futile endeavor


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A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town.
The boss had entered into an agreement to do some television advertising and they said they wanted [...]

Recession/Depression Prescription


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I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy.
Click on the link [...]

The End of the Branding Era


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Hail the end of an era. A bad era at that, in my humble opinion. Hail the end of the “branding era.”
I’m not saying it’s the end of brands. There will never be an end to brands. But this notion of “branding” has got to go. And it is going quickly… although this is probably [...]

Happy Birthday Little Recession…


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Hooray! Happy birthday to the recession! We’ve recently passed the one-year mark since the official crash and resultant “little” recession. How did you celebrate?
Actually, it hasn’t been just a little recession, has it? It has been, and continues to be, a big recession. A devastating one for many people. Unemployment at higher levels than it [...]

The Home & Phone of Good Customer Service


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After a couple of columns worth of bad news, how about some good news? How about a couple of companies that  are doing things right?
I’ve complained almost tirelessly about the phone company over the years. If you’re a faithful follower of this column, or a reader of my latest book, How To Market Your Crap [...]

Small Business Marketing Tips: Why Solving People’s Problems Will Make You Richer Than You Ever Thought Possible


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All businesses exist to solve problems.
If you’re a dry cleaner, it’s removing dirt from fragile clothes without damaging them.  If you’re a taxi driver, it’s helping people get from point A to point B quickly.  If you’re a marketer, it’s creating additional revenue for your customers and clients by helping them attract more business.
But there’s [...]

Recession Marketing Tips: The ONLY Person Your Small Business Has to Please


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Jim’s newly-released report, “How to Market Your Crap When the Economy Is in the Toilet,” makes an incredible point.
When you’re trying to protect and expand your business in a down economy, you’ve got to pay EXTRA attention to customer service.
Making your customers happy MATTERS.
Another case-in-point: over at his blog, marketing master Seth Godin has a [...]