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Differentiation | Marketing Wizard's Alliance

The Loss of Jobs…


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Everybody is mourning the loss of Steve Jobs. In this post, one of the world’s top Marketing Speakers, Jim Ackerman, explains why Jobs was the embodiment of industrial icon, Peter Drucker, and why Jim wants to be like Steve, when he grows up…

6 Keys To Strong Ad Creation from Marketing Speaker Jim Ackerman


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Marketing Speaker Jim Ackerman reveals six secrets to making sure your ads are as effective as they can be. 1. Headline 2. UPA 3. Benefits 4. Features 5. Benefit Language 6. Offers.

Search Marketing is Frustrating & Often Futile, Marketing Speaker Claims…


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Advertising is frustrating. Lots of money and seldom certain returns. The internet… e-commerce, social media, and more… were supposed to be magical solutions that would solve our marketing challenges forever. But it hasn’t happened, and it won’t. Here’s why…

Marketing Speaker Claims All Media Is “Opt-in”


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The differences between the “old” interruptive media, and the new, digital “opt-in” media aren’t as great as you’ve been lead to believe. The “opt-in” isn’t as non-invasive as you thought, and the “interruptive” is pretty much opt-in these days. Either way, you still need to know how to sell through your media.

Advertising is a messy, almost futile endeavor


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A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town.
The boss had entered into an agreement to do some television advertising and they said they wanted [...]

Recession/Depression Prescription


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I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy.
Click on the link [...]

The End of the Branding Era


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Hail the end of an era. A bad era at that, in my humble opinion. Hail the end of the “branding era.”
I’m not saying it’s the end of brands. There will never be an end to brands. But this notion of “branding” has got to go. And it is going quickly… although this is probably [...]

Happy Birthday Little Recession…


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Hooray! Happy birthday to the recession! We’ve recently passed the one-year mark since the official crash and resultant “little” recession. How did you celebrate?
Actually, it hasn’t been just a little recession, has it? It has been, and continues to be, a big recession. A devastating one for many people. Unemployment at higher levels than it [...]