Top Marketing Speaker Says New Media Not Nirvana For Marketers…
The new media are often an Emperor without any clothes, failing to deliver on their big promise to generate sales, revenues and profits. Most often they are driving traffic to websites at best. Their performance is on par with traditional media but people are jumping on-board like crazed cats, despite the lack of documented success. What should you do?
Marketing Speaker Claims All Media Is “Opt-in”
The differences between the “old” interruptive media, and the new, digital “opt-in” media aren’t as great as you’ve been lead to believe. The “opt-in” isn’t as non-invasive as you thought, and the “interruptive” is pretty much opt-in these days. Either way, you still need to know how to sell through your media.
