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Economy | Marketing Wizard's Alliance

Marketing Speaker Jim Ackerman Asks, Is the Internet Killing All Other Media


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The yellow pages are dead due to internet search. Newspapers are in a coma due as the web has become people’s primary source for news and information. Television viewership is giving way to internet watching. Even direct mail is changing because of the Web. Marketing Speaker, Jim Ackerman, raises some intriguing questions about the future of the media in this post, which includes his media.

Cyber Monday Email Spike & Dive


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Email marketing is bound to set records for emails sent on Cyber Monday, the Monday after Thanksgiving, but it is likely to lead to a DECLINE in email marketing in the coming year. Here’s why…

Tricks With Gift Certificates…


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There are two kinds of businesses in the world… those that rely on the holiday season to make or break their year, and those that don’t.
If your business’s success for the last 12 months depends on how you do in the next 30 days, it might be a good idea to milk all the revenue [...]

Advertising is a messy, almost futile endeavor


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A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town.
The boss had entered into an agreement to do some television advertising and they said they wanted [...]

Recession/Depression Prescription


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I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy.
Click on the link [...]

The Paralysis of Politics


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It is with considerable trepidation that I approach this post.
I’m a marketing expert. I help people sell stuff. I help them advertise more effectively and efficiently. I help them get more bang for their marketing buck. I’m all about testing and tracking, chasing cost per lead, cost per sale, profit per sale.
I don’t have a [...]