The Paralysis of Politics
It is with considerable trepidation that I approach this post.
I’m a marketing expert. I help people sell stuff. I help them advertise more effectively and efficiently. I help them get more bang for their marketing buck. I’m all about testing and tracking, chasing cost per lead, cost per sale, profit per sale.
I don’t have a [...]
The Home & Phone of Good Customer Service
After a couple of columns worth of bad news, how about some good news? How about a couple of companies that are doing things right?
I’ve complained almost tirelessly about the phone company over the years. If you’re a faithful follower of this column, or a reader of my latest book, How To Market Your Crap [...]
