COMPOUND COMPLEXITY… As if recession wasn’t enough, the media world is upside down
Not only is the on-going recession killing small businesses, but revolutionary changes in the media world, brought on by the iPad and mobile media have marketers large and small reeling. What to do? Among Marketing Speakers, Jim Ackerman tells the truth… and what you can do about it. As a marketing coach, his clients prove his principles… The principles this marketing guru delivers in this piece.
Advertising is a messy, almost futile endeavor
A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town.
The boss had entered into an agreement to do some television advertising and they said they wanted [...]
