Super Bowl TV to Handout Flyer, Marketing Speaker Jim Ackerman Says, “The Offer Has It!”
See what Marketing Speaker/guru/coach, Jim Ackerman thinks of the colorful flyer you were asked to critique in Episode 4, and be introduced to a Constant Contact, e-solicitation from North Carolina Jeweler, Bill Warren, for you to scrutinize. Also learn more about the GoodBadnUglyAds YouTube Channel.
Why is Southwest the Only Airline that “Gets It,” asks Prominent Marketing Speaker
Southwest Airlines seems like the only airline these days that knows how to treat a passenger, both on and off the aircraft. Witness their friendly people, their on-time arrival record, and now the online stations they’ve put at every gate to help waiting passengers turn wait time into productive time. Nobody else does that! All while the Deltas, Americans, and Uniteds of the world are charging us for bags. Are you engineering a positive customer experience in your business. Marketing Speaker, Jim Ackerman, examines the ramifications in this timely post.
Tricks With Gift Certificates…
There are two kinds of businesses in the world… those that rely on the holiday season to make or break their year, and those that don’t.
If your business’s success for the last 12 months depends on how you do in the next 30 days, it might be a good idea to milk all the revenue [...]
Advertising is a messy, almost futile endeavor
A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town.
The boss had entered into an agreement to do some television advertising and they said they wanted [...]
Recession/Depression Prescription
I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy.
Click on the link [...]
Recession Marketing Tips: The Power of Lifetime Profit
I’m about to help you find thousands more dollars in your marketing budget—resources you probably never knew you had. That’s because chances are you’re currently spending a lot less on marketing than you can afford to.
Yep, you read that right.
Chances are you’re currently spending a lot LESS on marketing than you can afford to!
I’m [...]
Small Business Marketing Tips: Why Solving People’s Problems Will Make You Richer Than You Ever Thought Possible
All businesses exist to solve problems.
If you’re a dry cleaner, it’s removing dirt from fragile clothes without damaging them. If you’re a taxi driver, it’s helping people get from point A to point B quickly. If you’re a marketer, it’s creating additional revenue for your customers and clients by helping them attract more business.
But there’s [...]
Small Business Marketing Answers: Is It Ever Okay to Lose Money on Your Marketing?
I’m in the middle of a fantastic dialogue with a client. We’re working on an online referral generation strategy for his financial counseling business and are in the process of playing with the numbers to determine what kind of referral incentive would be appropriate.
In the course of our emails back and forth, he sent me [...]
Recession Marketing Tips: The ONLY Person Your Small Business Has to Please
Jim’s newly-released report, “How to Market Your Crap When the Economy Is in the Toilet,” makes an incredible point.
When you’re trying to protect and expand your business in a down economy, you’ve got to pay EXTRA attention to customer service.
Making your customers happy MATTERS.
Another case-in-point: over at his blog, marketing master Seth Godin has a [...]
