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Marketing In The Recession | Marketing Wizard's Alliance

Marketing Speaker Jim Ackerman reveals 3 MORE tips on Selling the Benefits


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My previous post of 4, 30-Second Marketer Tips of the Day talked about just that. But I wasn’t through. Here are 3 more videos that will complete this short course on selling the benefits. Check ‘em out. Then, serve and impress your friends in business, by sharing the videos with them. Oh BTW… if you haven’t subscribed to my YouTube Channel, you really ought to, don’t you think? Subscribe from any of the videos.

COMPOUND COMPLEXITY… As if recession wasn’t enough, the media world is upside down


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Not only is the on-going recession killing small businesses, but revolutionary changes in the media world, brought on by the iPad and mobile media have marketers large and small reeling. What to do? Among Marketing Speakers, Jim Ackerman tells the truth… and what you can do about it. As a marketing coach, his clients prove his principles… The principles this marketing guru delivers in this piece.

Other Marketing Speakers May Disagree, but Jim Ackerman Says You CAN Track Radio…


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In this post, Marketing Speaker, Jim Ackerman, analyzes a radio ad campaign he did for a local dentist, illustrating how radio ads can be tracked to “genetically engineer” for better results. Includes Jim’s latest VLOG post from YouTube Channel GoodBadnUglyAds

The MESSAGE is the MEDIUM, Says Marketing Speaker, Jim Ackerman


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It was Marshal McLuhan who said, “The medium is the message.” He was only half right. The message is also the medium. If you don’t believe it, consider the results of marketers who have changed as little as a couple of words in a headline and increased results by hundreds or even thousands of percent. The medium was the same, the cost was the same. The rewards were dramatically different. Consider the example of Orabrush and their remarkable success on YouTube, which has eclipsed companies literally millions of times bigger than they are.

Search Marketing is Frustrating & Often Futile, Marketing Speaker Claims…


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Advertising is frustrating. Lots of money and seldom certain returns. The internet… e-commerce, social media, and more… were supposed to be magical solutions that would solve our marketing challenges forever. But it hasn’t happened, and it won’t. Here’s why…

Marketing Speaker, Jim Ackerman says Speed Is Of The Essence


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The Universe Likes Speed… And So Do Prospects
When God told Abraham to sacrifice his son, Isaac, the scriptures record… “And Abraham rose up early in the morning… and rose up, and went unto the place of which God had told him.”
Interesting to note that there was no delay on the part of Abraham. He didn’t [...]

Marketing Speaker Claims All Media Is “Opt-in”


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The differences between the “old” interruptive media, and the new, digital “opt-in” media aren’t as great as you’ve been lead to believe. The “opt-in” isn’t as non-invasive as you thought, and the “interruptive” is pretty much opt-in these days. Either way, you still need to know how to sell through your media.

Marketing Speaker Proclaims Historical First… The Death of a Medium


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The Yellow Pages are dead. Not dying. Dead. They’re a medium whose time has past. Time to get out and dedicate your marketing dollars elsewhere… specifically to local SEO!

Direct Response Trumping Image Marketing says Marketing Speaker, Jim Ackerman


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Marketing Speaker / Advertising Speaker, Jim Ackerman applies Leo Burnnett’s famous advertising adage, “It’s not creative unless it sells” to the world of marketing and advertising today, as he lauds the arrival of the new era of Direct Response marketing.

Marketing Speaker Predicts The Rise of the Direct Marketing Era


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Marketing Speaker, Jim Ackerman says the recession has brought advertisers back to earth in terms of what they expect from their marketing efforts. Now it’s no longer about creative. It’s about selling. It’s about getting a direct response.