Direct Response Trumping Image Marketing says Marketing Speaker, Jim Ackerman

Marketing Speaker / Advertising Speaker, Jim Ackerman applies Leo Burnnett’s famous advertising adage, “It’s not creative unless it sells” to the world of marketing and advertising today, as he lauds the arrival of the new era of Direct Response marketing.

Marketing Speaker Predicts The Rise of the Direct Marketing Era

Marketing Speaker, Jim Ackerman says the recession has brought advertisers back to earth in terms of what they expect from their marketing efforts. Now it’s no longer about creative. It’s about selling. It’s about getting a direct response.

Tricks With Gift Certificates…

There are two kinds of businesses in the world… those that rely on the holiday season to make or break their year, and those that don’t.
If your business’s success for the last 12 months depends on how you do in the next 30 days, it might be a good idea to milk all the revenue [...]

Advertising is a messy, almost futile endeavor

A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town.
The boss had entered into an agreement to do some television advertising and they said they wanted [...]

Recession/Depression Prescription

I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy.
Click on the link [...]

Small Business Marketing:
What Business Are You In, Really?

Let’s start with a question. What business are you in?
No, really. This is a vitally serious question.
Ask 100 business owners what business they’re in and 97 of them will tell you what they do. That isn’t the question.
Ask 100 jewelery store owners what business they’re in and they’ll tell you, “I’m a jeweler,” or, “I’m [...]