Marketing Speaker, Jim Ackerman Reveals the Demonstrable Power of Relationships
A lot of marketing speakers want you to advertise. Marketing Speaker Jim Ackerman wants you to build client relationships first. In this installment, Jim takes you through a case history that proves, by the numbers, that client relationships are crucial and powerful as predictors and promoters of marketing and advertising success, for small business and large.
COMPOUND COMPLEXITY… As if recession wasn’t enough, the media world is upside down
Not only is the on-going recession killing small businesses, but revolutionary changes in the media world, brought on by the iPad and mobile media have marketers large and small reeling. What to do? Among Marketing Speakers, Jim Ackerman tells the truth… and what you can do about it. As a marketing coach, his clients prove his principles… The principles this marketing guru delivers in this piece.
Other Marketing Speakers May Disagree, but Jim Ackerman Says You CAN Track Radio…
In this post, Marketing Speaker, Jim Ackerman, analyzes a radio ad campaign he did for a local dentist, illustrating how radio ads can be tracked to “genetically engineer” for better results. Includes Jim’s latest VLOG post from YouTube Channel GoodBadnUglyAds
6 Keys To Strong Ad Creation from Marketing Speaker Jim Ackerman
Marketing Speaker Jim Ackerman reveals six secrets to making sure your ads are as effective as they can be. 1. Headline 2. UPA 3. Benefits 4. Features 5. Benefit Language 6. Offers.
What Can You Learn From a $400,000.00 Advertising Disaster?
Marketing Speaker Jim Ackerman self-revealingly tells all about the worst advertising disaster of his career — a $400,000.00 loss — and seeks your help determining the lessons learned to prevent a similar tsunami in YOUR business…
Why is Southwest the Only Airline that “Gets It,” asks Prominent Marketing Speaker
Southwest Airlines seems like the only airline these days that knows how to treat a passenger, both on and off the aircraft. Witness their friendly people, their on-time arrival record, and now the online stations they’ve put at every gate to help waiting passengers turn wait time into productive time. Nobody else does that! All while the Deltas, Americans, and Uniteds of the world are charging us for bags. Are you engineering a positive customer experience in your business. Marketing Speaker, Jim Ackerman, examines the ramifications in this timely post.
Advertising Speaker, Jim Ackerman, Announces New VLOG
The first in a series of programs designed to help you hone your skills as a marketer and advertiser. Presented by Marketing Wizard, Jim Ackerman, one of the most renowned marketing speakers and advertising speakers in the USA. Become a better marketing and advertising practitioner, so you can clobber the competition as you — perhaps for the first time — approach your advertising efforts with confidence and cool! That’s how you increase sales and make more money.
The MESSAGE is the MEDIUM, Says Marketing Speaker, Jim Ackerman
It was Marshal McLuhan who said, “The medium is the message.” He was only half right. The message is also the medium. If you don’t believe it, consider the results of marketers who have changed as little as a couple of words in a headline and increased results by hundreds or even thousands of percent. The medium was the same, the cost was the same. The rewards were dramatically different. Consider the example of Orabrush and their remarkable success on YouTube, which has eclipsed companies literally millions of times bigger than they are.
Marketing Speaker Says Uncertainty Causes Uncertainty
Marketing and Advertising Speaker, Jim Ackerman revisits an article he wrote in August of ‘09, bemoaning the uncertainty imposed on the marketplace by political paralysis. If you’re a business person looking to grow your business, these are very tough times, and recent developements haven’t helped. There is still far too much uncertainty in the marketplace to pull us out of the recession.
Search Marketing is Frustrating & Often Futile, Marketing Speaker Claims…
Advertising is frustrating. Lots of money and seldom certain returns. The internet… e-commerce, social media, and more… were supposed to be magical solutions that would solve our marketing challenges forever. But it hasn’t happened, and it won’t. Here’s why…
