Marketing Speaker Claims All Media Is “Opt-in”

The differences between the “old” interruptive media, and the new, digital “opt-in” media aren’t as great as you’ve been lead to believe. The “opt-in” isn’t as non-invasive as you thought, and the “interruptive” is pretty much opt-in these days. Either way, you still need to know how to sell through your media.

Direct Response Trumping Image Marketing says Marketing Speaker, Jim Ackerman

Marketing Speaker / Advertising Speaker, Jim Ackerman applies Leo Burnnett’s famous advertising adage, “It’s not creative unless it sells” to the world of marketing and advertising today, as he lauds the arrival of the new era of Direct Response marketing.

Marketing Speaker Predicts The Rise of the Direct Marketing Era

Marketing Speaker, Jim Ackerman says the recession has brought advertisers back to earth in terms of what they expect from their marketing efforts. Now it’s no longer about creative. It’s about selling. It’s about getting a direct response.

Cyber Monday Email Spike & Dive

Email marketing is bound to set records for emails sent on Cyber Monday, the Monday after Thanksgiving, but it is likely to lead to a DECLINE in email marketing in the coming year. Here’s why…

Tricks With Gift Certificates…

There are two kinds of businesses in the world… those that rely on the holiday season to make or break their year, and those that don’t.
If your business’s success for the last 12 months depends on how you do in the next 30 days, it might be a good idea to milk all the revenue [...]

Advertising is a messy, almost futile endeavor

A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town.
The boss had entered into an agreement to do some television advertising and they said they wanted [...]

Recession/Depression Prescription

I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy.
Click on the link [...]

Small Business Marketing Tips: 10 Essential, Low-Cost Strategies to Grow Your Business NOW

When the economy goes downhill, you need all the revenue you can get, as fast as you can get it, and with as little expense as possible.
Here are 10 no-holds-barred, low-cost tactics you can use TODAY to crank up your sales.  And the best part?  They’ll cost you next to nothing to get started.
ESSENTIAL STRATEGY [...]

Recession Marketing Secrets:
How to Market Your Crap
When the Economy Is in the Toilet

>> To grab your free copy of “How to Market Your Crap When the Economy Is in the Toilet” CLICK HERE.
Times are tough.  Recession is on everyone’s mind.  Businesses are failing left and right, unemployment skyrocketing…
And it’s going to get worse before it gets better.
So what are you going to do about it?
The truth is, [...]