Other Marketing Speakers May Disagree, but Jim Ackerman Says You CAN Track Radio…
In this post, Marketing Speaker, Jim Ackerman, analyzes a radio ad campaign he did for a local dentist, illustrating how radio ads can be tracked to “genetically engineer” for better results. Includes Jim’s latest VLOG post from YouTube Channel GoodBadnUglyAds
6 Keys To Strong Ad Creation from Marketing Speaker Jim Ackerman
Marketing Speaker Jim Ackerman reveals six secrets to making sure your ads are as effective as they can be. 1. Headline 2. UPA 3. Benefits 4. Features 5. Benefit Language 6. Offers.
What Can You Learn From a $400,000.00 Advertising Disaster?
Marketing Speaker Jim Ackerman self-revealingly tells all about the worst advertising disaster of his career — a $400,000.00 loss — and seeks your help determining the lessons learned to prevent a similar tsunami in YOUR business…
Make Your Emails Work Better Using Marketing Speaker’s Proven Insights…
Marketing Speaker, Jim Ackerman reveals important secrets for making your email marketing more effectively and profitably, using an email service like Constant Contact. Jim’s insights into appropriate use of the medium, along with practical, easy-to-implement execution tips that come from a true Marketing Expert and Marketing Coach with decades of experience, can help you improve your ROI, not only in your email marketing, but also in any advertising you do.
Super Bowl TV to Handout Flyer, Marketing Speaker Jim Ackerman Says, “The Offer Has It!”
See what Marketing Speaker/guru/coach, Jim Ackerman thinks of the colorful flyer you were asked to critique in Episode 4, and be introduced to a Constant Contact, e-solicitation from North Carolina Jeweler, Bill Warren, for you to scrutinize. Also learn more about the GoodBadnUglyAds YouTube Channel.
Marketing Speaker Says Blogs Can Build Your Business…
You too can use a blog to attract new customers, clients or patients, to convert prospects, and to keep your existing relationships loyal. Here is Marketing Speaker, Jim Ackerman’s take on BLOGS, along with some step-by-step advice on how do to a BLOG…
Why is Southwest the Only Airline that “Gets It,” asks Prominent Marketing Speaker
Southwest Airlines seems like the only airline these days that knows how to treat a passenger, both on and off the aircraft. Witness their friendly people, their on-time arrival record, and now the online stations they’ve put at every gate to help waiting passengers turn wait time into productive time. Nobody else does that! All while the Deltas, Americans, and Uniteds of the world are charging us for bags. Are you engineering a positive customer experience in your business. Marketing Speaker, Jim Ackerman, examines the ramifications in this timely post.
Marketing Speaker Releases Episode 2 of GoodBadnUgly Channel
Episode #2 of the GoodBadnUglyAds Channel on YouTube scrutinizes a direct mail piece from LensCrafters, and invites you to comment on another piece, in advance of the next episode. For those looking for a marketing expert, you have access to the comments of everyone who critiques these pieces. And you’ll find the nuances of what makes this piece good, bad or ugly, both enlightening and useful in your own sales, marketing and advertising efforts.
Advertising Speaker, Jim Ackerman, Announces New VLOG
The first in a series of programs designed to help you hone your skills as a marketer and advertiser. Presented by Marketing Wizard, Jim Ackerman, one of the most renowned marketing speakers and advertising speakers in the USA. Become a better marketing and advertising practitioner, so you can clobber the competition as you — perhaps for the first time — approach your advertising efforts with confidence and cool! That’s how you increase sales and make more money.
The MESSAGE is the MEDIUM, Says Marketing Speaker, Jim Ackerman
It was Marshal McLuhan who said, “The medium is the message.” He was only half right. The message is also the medium. If you don’t believe it, consider the results of marketers who have changed as little as a couple of words in a headline and increased results by hundreds or even thousands of percent. The medium was the same, the cost was the same. The rewards were dramatically different. Consider the example of Orabrush and their remarkable success on YouTube, which has eclipsed companies literally millions of times bigger than they are.
