Shift to the Paradigm of “Attract & Accept”
If you’re involved in selling anything you probably think in terms of Prospecting & Sales. Might you find it more empowering and less stressful to think in terms of attracting and accepting? Attracting prospects and accepting new customers, clients for patients. In part 1 of this series of posts, Marketing Speaker Jim Ackerman presents his rationale for the new paragdigm.
The End of the Branding Era
Hail the end of an era. A bad era at that, in my humble opinion. Hail the end of the “branding era.”
I’m not saying it’s the end of brands. There will never be an end to brands. But this notion of “branding” has got to go. And it is going quickly… although this is probably [...]
Crashing a Focus Group
Yes, it’s true. I crashed a focus group the other night. I say “crashed” because they typically don’t let people who work in the marketing business to participate in focus groups. Not that we’re any more or less typical than the average guy. But we might be counted on to skew the results by talking [...]
Happy Birthday Little Recession…
Hooray! Happy birthday to the recession! We’ve recently passed the one-year mark since the official crash and resultant “little” recession. How did you celebrate?
Actually, it hasn’t been just a little recession, has it? It has been, and continues to be, a big recession. A devastating one for many people. Unemployment at higher levels than it [...]
The Paralysis of Politics
It is with considerable trepidation that I approach this post.
I’m a marketing expert. I help people sell stuff. I help them advertise more effectively and efficiently. I help them get more bang for their marketing buck. I’m all about testing and tracking, chasing cost per lead, cost per sale, profit per sale.
I don’t have a [...]
Advertising Futility
A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town.
The boss had entered into an agreement to do some television advertising and they said they wanted [...]
Obama Did What?
Oh, this is classic! I quote the May 21, 2009 headline from Adverting Age magazine… “Obama Halves Chrysler’s Planned Marketing Budget.”
The article goes on to say, in part,
“DETROIT (AdAge.com) — Chrysler wanted to spend $134 million in advertising over the nine weeks it’s expected to be in bankruptcy — the U.S. Treasury’s auto-industry task force [...]
What Business Are You In, Anyway?
Let’s start with a question. What business are you in?
No, really. This is a vitally serious question.
Ask 100 business owners what business they’re in and 97 of them will tell you what they do. That isn’t the question.
Ask 100 jewelery store owners what business they’re in and they’ll tell you, “I’m a [...]
Principles of Persuasion: 3 Powerful Ways to Make Your Customers and Prospects Say Yes
I’m a trained public speaker.
Member of the National Speakers Association. Chair of my local chapter. I’ve delivered thousands of speeches to literally hundreds of thousands of people. I love it. I’m good at it.
When I speak, I want my audience to change. To do something as a result of what I’ve shared with them. So [...]
Merry Christmas from the Marketing Wizard’s Alliance
It’s been a heckuva year.
Recession worries, massive political change, and the ups and downs of running and growing your own business.
If you’re like me, you get to the end of the year tired…reflective…and optimistic about what the future holds.
And that’s what I love best about the holidays.
For the next few days, we can forget the [...]
