Principles of Persuasion: 3 Powerful Ways to Make Your Customers and Prospects Say Yes

I’m a trained public speaker.
Member of the National Speakers Association.  Chair of my local chapter.  I’ve delivered thousands of speeches to literally hundreds of thousands of people.  I love it.  I’m good at it.
When I speak, I want my audience to change.  To do something as a result of what I’ve shared with them.  So [...]

Merry Christmas from the Marketing Wizard’s Alliance

It’s been a heckuva year.
Recession worries, massive political change, and the ups and downs of running and growing your own business.
If you’re like me, you get to the end of the year tired…reflective…and optimistic about what the future holds.
And that’s what I love best about the holidays.
For the next few days, we can forget the [...]

SPECIAL ANNOUNCEMENT:
Somethin’ Big Is Coming…

Something’s been nagging at me the past few days–and I’ve got a feeling it’s been nagging at you, too.
Marketing in this economy is tough.  That goes without saying.
But either you’re frustrated because you’re not sure what to do (not *enough* information) or you’ve accumulated so many different opinions, gurus, programs, that you’re not sure where [...]

Recession Marketing Tips: The ONLY Person Your Small Business Has to Please

Jim’s newly-released report, “How to Market Your Crap When the Economy Is in the Toilet,” makes an incredible point.
When you’re trying to protect and expand your business in a down economy, you’ve got to pay EXTRA attention to customer service.
Making your customers happy MATTERS.
Another case-in-point: over at his blog, marketing master Seth Godin has a [...]

Marketing Lessons from the Fray:
Why Barack Obama Got Elected

DISCLAIMER: We know that whenever we bring up politics things can get heated…so just to remind you: we’re here to talk marketing, not politics.  Our purpose is to dissect the marketing lessons gleaned from this past election season and help you apply them in your business to protect and increase your revenue during the recession.  [...]

Recession Marketing Secrets:
How to Market Your Crap
When the Economy Is in the Toilet

>> To grab your free copy of “How to Market Your Crap When the Economy Is in the Toilet” CLICK HERE.
Times are tough.  Recession is on everyone’s mind.  Businesses are failing left and right, unemployment skyrocketing…
And it’s going to get worse before it gets better.
So what are you going to do about it?
The truth is, [...]

Recession Marketing?
Don’t Cut…CHANGE!

Okay, so things are tightening up in the marketplace. Don’t tell me you’re surprised.
If you’ve been following my advice for any length of time, you know I’ve been predicting a serious economic slowdown.  Well, it is hitting and there is no end in sight.  If you’re lucky enough to be in a market or industry [...]