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Offers | Marketing Wizard's Alliance

Marketing Speaker, Jim Ackerman says… Don’t be such a STIFF!


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Have a little fun, for crying out loud. Use the technique of the ‘PATTERN INTERRUPT’ to shake sleepy-eyed viewers, listeners, and visitors into paying attention. When you do, you’re likely to see an increase in response to your ads and an increase in your closing percentages. And once you’ve “shocked” them into giving you their undivided attention, use the Best-Better-Good method to maximize the sale, as demonstrated in these 2 videos…

Up & ADD ‘em… Advice from Marketing Speaker, Jim Ackerman…


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Most businesses acquire their customers the first time at a loss. In other words, they spend more to get them in the first time than they make on the first transaction in profit. But with a systematic approach to Up-selling & Add-on selling that doesn’t necessarily have to be the case. As Marketing Speaker, Jim Ackerman explains in this post…

Marketing Speaker Jim Ackerman says, “Watch Out for Discounting Dangers…”


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Discounting can be dangerous… if you don’t do it right. For example, if you offer 10% off, it costs you the full 10%.

Value adding could be a far more compelling offer because…

1. You still get the same amount of revenue
2. Since your cost of goods is typically around half of retail value, you can build a more compelling offer for the same out-of-pocket cost. (Add 20% in value for the same 10% out-of-pocket
3. Customers usually like value-added MORE than mere discounts.
Check out this video for more…

Marketing Speaker says, “You Want ‘Em to Take Action Now? Limit Their Ability to Take Action Later”


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For the most part, we spend a lot of time in marketing, telling people all the good things about our product, and making sweet, compelling offers to get them to buy. But sometimes limiting their ability to do just that — BUY — is the best thing to get them to do so, NOW, rather than later or never. Take a look at this video and see what I mean…

Make Your Emails Work Better Using Marketing Speaker’s Proven Insights…


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Marketing Speaker, Jim Ackerman reveals important secrets for making your email marketing more effectively and profitably, using an email service like Constant Contact. Jim’s insights into appropriate use of the medium, along with practical, easy-to-implement execution tips that come from a true Marketing Expert and Marketing Coach with decades of experience, can help you improve your ROI, not only in your email marketing, but also in any advertising you do.

Super Bowl TV to Handout Flyer, Marketing Speaker Jim Ackerman Says, “The Offer Has It!”


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See what Marketing Speaker/guru/coach, Jim Ackerman thinks of the colorful flyer you were asked to critique in Episode 4, and be introduced to a Constant Contact, e-solicitation from North Carolina Jeweler, Bill Warren, for you to scrutinize. Also learn more about the GoodBadnUglyAds YouTube Channel.