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Recession Marketing | Marketing Wizard's Alliance

Marketing Skills Must be Mastered says Marketing Speaker Jim Ackerman


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Practicing your marketing skills makes profits. Here are 4 skills you should be practicing to improve your marketing batting average.

Marketing Speaker Jim Ackerman reveals 3 MORE tips on Selling the Benefits


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My previous post of 4, 30-Second Marketer Tips of the Day talked about just that. But I wasn’t through. Here are 3 more videos that will complete this short course on selling the benefits. Check ‘em out. Then, serve and impress your friends in business, by sharing the videos with them. Oh BTW… if you haven’t subscribed to my YouTube Channel, you really ought to, don’t you think? Subscribe from any of the videos.

COMPOUND COMPLEXITY… As if recession wasn’t enough, the media world is upside down


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Not only is the on-going recession killing small businesses, but revolutionary changes in the media world, brought on by the iPad and mobile media have marketers large and small reeling. What to do? Among Marketing Speakers, Jim Ackerman tells the truth… and what you can do about it. As a marketing coach, his clients prove his principles… The principles this marketing guru delivers in this piece.

Other Marketing Speakers May Disagree, but Jim Ackerman Says You CAN Track Radio…


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In this post, Marketing Speaker, Jim Ackerman, analyzes a radio ad campaign he did for a local dentist, illustrating how radio ads can be tracked to “genetically engineer” for better results. Includes Jim’s latest VLOG post from YouTube Channel GoodBadnUglyAds

The MESSAGE is the MEDIUM, Says Marketing Speaker, Jim Ackerman


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It was Marshal McLuhan who said, “The medium is the message.” He was only half right. The message is also the medium. If you don’t believe it, consider the results of marketers who have changed as little as a couple of words in a headline and increased results by hundreds or even thousands of percent. The medium was the same, the cost was the same. The rewards were dramatically different. Consider the example of Orabrush and their remarkable success on YouTube, which has eclipsed companies literally millions of times bigger than they are.

Marketing Speaker Says Uncertainty Causes Uncertainty


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Marketing and Advertising Speaker, Jim Ackerman revisits an article he wrote in August of ‘09, bemoaning the uncertainty imposed on the marketplace by political paralysis. If you’re a business person looking to grow your business, these are very tough times, and recent developements haven’t helped. There is still far too much uncertainty in the marketplace to pull us out of the recession.

Search Marketing is Frustrating & Often Futile, Marketing Speaker Claims…


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Advertising is frustrating. Lots of money and seldom certain returns. The internet… e-commerce, social media, and more… were supposed to be magical solutions that would solve our marketing challenges forever. But it hasn’t happened, and it won’t. Here’s why…

Marketing Speaker Claims All Media Is “Opt-in”


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The differences between the “old” interruptive media, and the new, digital “opt-in” media aren’t as great as you’ve been lead to believe. The “opt-in” isn’t as non-invasive as you thought, and the “interruptive” is pretty much opt-in these days. Either way, you still need to know how to sell through your media.

Marketing Speaker Proclaims Historical First… The Death of a Medium


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The Yellow Pages are dead. Not dying. Dead. They’re a medium whose time has past. Time to get out and dedicate your marketing dollars elsewhere… specifically to local SEO!

Be True To Your Numbers For a Prosperous 2010


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2010 can be your most prosperous year ever, if you commit to sales and selling, and if you’re true to the key performance indicators that are necessary to track and meet to reach your revenue goals.