Marketing Speaker Claims All Media Is “Opt-in”
The differences between the “old” interruptive media, and the new, digital “opt-in” media aren’t as great as you’ve been lead to believe. The “opt-in” isn’t as non-invasive as you thought, and the “interruptive” is pretty much opt-in these days. Either way, you still need to know how to sell through your media.
Marketing Speaker Proclaims Historical First… The Death of a Medium
The Yellow Pages are dead. Not dying. Dead. They’re a medium whose time has past. Time to get out and dedicate your marketing dollars elsewhere… specifically to local SEO!
Cyber Monday Email Spike & Dive
Email marketing is bound to set records for emails sent on Cyber Monday, the Monday after Thanksgiving, but it is likely to lead to a DECLINE in email marketing in the coming year. Here’s why…
Tricks With Gift Certificates…
There are two kinds of businesses in the world… those that rely on the holiday season to make or break their year, and those that don’t.
If your business’s success for the last 12 months depends on how you do in the next 30 days, it might be a good idea to milk all the revenue [...]
Advertising is a messy, almost futile endeavor
A client called me from a medium-size Canadian town of about 120,000. The client is in charge of marketing for a jewelry store. One of about five competing stores within the geographic area of dominant influence of this town.
The boss had entered into an agreement to do some television advertising and they said they wanted [...]
Recession/Depression Prescription
I recorded this video a year ago. Revisiting it today, I was surprised at my own profundity. If you haven’t seen this, you really should take a look. If you have seen it, it bears watching again. It’s a good prescription for what you can do to save yourself from today’s economy.
Click on the link [...]
Recession Conference Call Recording
Below is the recording from our recent conference call, “How to Recession-Proof Your Business in 90-Days or Less.” Enjoy!
(If you want to download the file directly, here it is.)
Small Business Marketing Tips: Why Solving People’s Problems Will Make You Richer Than You Ever Thought Possible
All businesses exist to solve problems.
If you’re a dry cleaner, it’s removing dirt from fragile clothes without damaging them. If you’re a taxi driver, it’s helping people get from point A to point B quickly. If you’re a marketer, it’s creating additional revenue for your customers and clients by helping them attract more business.
But there’s [...]
Recession Marketing Tips: How Your Mindset Creates Success, Even in a Down Economy
Have you watched the news lately? Listened to the radio? Opened a newspaper?
If so, then you’ve been inundated by doom and gloom everywhere you turn.
Or maybe you’ve noticed your store is a little emptier…your inbox a little less crammed…your phone a little quieter.
You hear about businesses, households, and individuals failing all around you, and you [...]
Recession Marketing Case Studies: Howard Brinton and The Fastest Way to “Free” Money
When the economy goes south–nationally, or simply within your own business–you’re going to need all the money you can get, as fast as you can get it, and with as little expense in its acquisition as possible.
Upselling is the place to begin.
Building transaction size is the fastest, easiest, most cost-effective way to increase revenues and [...]
