Recession Marketing Help:
You Want It? You Got It!
You may recall that not too long ago, I sent out a quick survey to help me finalize some details related to the long-anticipated relaunch of the Marketing Wizard’s Alliance.
Well, the response was overwhelming.
Basically, the same question came back over and over again: In this economy, how do I grow my business as quickly, and [...]
Small Business Marketing Tips: Genetically Engineer Your Marketing for Ever Increasing Success
How can you be the “Sherlock Holmes” of marketing success? My 1-minute video explains it all for you…
Enjoy!
Small Business Marketing Tips: Create Value First
If you want to capture the attention of your prospects in your sales and marketing materials, you’ve got to CREATE VALUE FIRST.
Creating value is first done in your marketing. The headline and body copy of your ad, your sales presentation, your letter or your e-mail. You’ve got to identify for the prospect WHAT’S IN IT [...]
Small Business Marketing Tip: Yellow Pages–Overused, Underused, and Just Plain ABUSED!
Yellow Page Advertising. One of the most over used, under used, and certainly one of the most abused tools of marketing in business today… A key weakness in almost everybody’s marketing arsenal… a weapon virtually everybody believes is crucial to their success — one almost everybody pays for — but one that almost nobody understands [...]
Relationship Marketing — OR, The One Simple Paradigm Shift that Will Change Your Marketing Forever
Okay, folks, listen up.
If there’s one single shift you can make in the way you think about marketing to revolutionize your revenue, it’s this.
Marketing is the simple act of buying customers.
The faster you let that message really sink in, the better off you’ll be.
Whenever you run a print ad…give your sales team a commission…send a [...]
