Recession Conference Call Recording
Below is the recording from our recent conference call, “How to Recession-Proof Your Business in 90-Days or Less.” Enjoy!
(If you want to download the file directly, here it is.)
What Business Are You In, Anyway?
Let’s start with a question. What business are you in?
No, really. This is a vitally serious question.
Ask 100 business owners what business they’re in and 97 of them will tell you what they do. That isn’t the question.
Ask 100 jewelery store owners what business they’re in and they’ll tell you, “I’m a [...]
Small Business Marketing Tips: Why Solving People’s Problems Will Make You Richer Than You Ever Thought Possible
All businesses exist to solve problems.
If you’re a dry cleaner, it’s removing dirt from fragile clothes without damaging them. If you’re a taxi driver, it’s helping people get from point A to point B quickly. If you’re a marketer, it’s creating additional revenue for your customers and clients by helping them attract more business.
But there’s [...]
Recession Marketing Tips: How Your Mindset Creates Success, Even in a Down Economy
Have you watched the news lately? Listened to the radio? Opened a newspaper?
If so, then you’ve been inundated by doom and gloom everywhere you turn.
Or maybe you’ve noticed your store is a little emptier…your inbox a little less crammed…your phone a little quieter.
You hear about businesses, households, and individuals failing all around you, and you [...]
Recession Marketing Tips: Where Is the Real Leverage in Your Advertising–the Media or the Message?
If you’re like the vast majority of business people, you think more is better when it comes to advertising.
Which sets up a real dilemma for you, because you hate it. You hate spending money on advertising. Yeah, you feel like you have to spend it, but you don’t like it. And when times get tough, [...]
Recession Marketing Strategies: Are You Wasting Your Most Valuable Business Asset?
Here is a profound truth, something that not one in 20 business owners truly appreciates:
When you fail to continue to SELL to your customers, they will fail to continue to BE your customers.
And when the economy goes in the tank, if you’re not selling to them enough, you’ll be the one who is flushed.
I don’t [...]
Recession Marketing Case Studies: Howard Brinton and The Fastest Way to “Free” Money
When the economy goes south–nationally, or simply within your own business–you’re going to need all the money you can get, as fast as you can get it, and with as little expense in its acquisition as possible.
Upselling is the place to begin.
Building transaction size is the fastest, easiest, most cost-effective way to increase revenues and [...]
Sneak Preview Video: 90-Day Recession Survival Blueprint
I can hardly contain my excitement.
What you’re about to see is an exclusive sneak preview into my 90-Day Recession Survival Blueprint–a step-by-step, day-by-day action plan for recession-proofing your business with low and no-cost marketing strategies–in 90 days or less.
Watch the preview now to get a head start and begin implementing these strategies today.
NOTE: The Priority [...]
Small Business Marketing Answers: Is It Ever Okay to Lose Money on Your Marketing?
I’m in the middle of a fantastic dialogue with a client. We’re working on an online referral generation strategy for his financial counseling business and are in the process of playing with the numbers to determine what kind of referral incentive would be appropriate.
In the course of our emails back and forth, he sent me [...]
Principles of Persuasion: 3 Powerful Ways to Make Your Customers and Prospects Say Yes
I’m a trained public speaker.
Member of the National Speakers Association. Chair of my local chapter. I’ve delivered thousands of speeches to literally hundreds of thousands of people. I love it. I’m good at it.
When I speak, I want my audience to change. To do something as a result of what I’ve shared with them. So [...]
