Entrepreneur Magazine Got it All Wrong
Entrepreneur Magazine had a recent article called 3 Weeks to Start Up.
I couldn’t disagree with it more.
It starts out okay. Tells you start with a viable idea, ask yourself if people need or want what you’re going to sell, if they’ll pay for it now, if they’re already paying for it.
These are the right questions [...]
Recession Marketing Help:
You Want It? You Got It!
You may recall that not too long ago, I sent out a quick survey to help me finalize some details related to the long-anticipated relaunch of the Marketing Wizard’s Alliance.
Well, the response was overwhelming.
Basically, the same question came back over and over again: In this economy, how do I grow my business as quickly, and [...]
Small Business Marketing Tips: Genetically Engineer Your Marketing for Ever Increasing Success
How can you be the “Sherlock Holmes” of marketing success? My 1-minute video explains it all for you…
Enjoy!
Small Business Marketing Tips: Create Value First
If you want to capture the attention of your prospects in your sales and marketing materials, you’ve got to CREATE VALUE FIRST.
Creating value is first done in your marketing. The headline and body copy of your ad, your sales presentation, your letter or your e-mail. You’ve got to identify for the prospect WHAT’S IN IT [...]
Recession Marketing Case Study Video: How Bill Warren Doubled His Business in the Bad Economy
Hi all! Boy, am I thrilled to present this video today. My friend and client Bill Warren (who owns an awesome jewelry store in Husdson, NC) has DOUBLED his business over the past two years–despite the downturn in the economy! I spent a few minutes interviewing him the other day, and now invite you to [...]
Small Business Marketing Tip: Yellow Pages–Overused, Underused, and Just Plain ABUSED!
Yellow Page Advertising. One of the most over used, under used, and certainly one of the most abused tools of marketing in business today… A key weakness in almost everybody’s marketing arsenal… a weapon virtually everybody believes is crucial to their success — one almost everybody pays for — but one that almost nobody understands [...]
What to Do When Good PR Turns Bad…Seth Godin’s Marketing Gems…And More!
Today, I’m thrilled to offer a great new video from social media marketing experts, the “Buzz Boosters,” Shahar and Nash Boyayan. It’s all about what to do when good PR turns bad…and features marketing master Seth Godin! Enjoy!
Don’t forget to head over to the Buzz Booster’s awesome video blog to get more great tips like [...]
Relationship Marketing — OR, The One Simple Paradigm Shift that Will Change Your Marketing Forever
Okay, folks, listen up.
If there’s one single shift you can make in the way you think about marketing to revolutionize your revenue, it’s this.
Marketing is the simple act of buying customers.
The faster you let that message really sink in, the better off you’ll be.
Whenever you run a print ad…give your sales team a commission…send a [...]
The First 11 Rules of Direct Response Marketing
Worried about recession? There’s one sure-fire formula to make sure you’re not affected. And it’s all here, in my 30-second video that covers the first 11 rules of direct response marketing.
Yeah, 11 rules in 30 seconds.
Think it can’t be done?
Think again, my friend:
The Economy May Suck…But Small Businesses Are Thriving
NOW HOLD ON JUST A MINUTE!
It’s not time to press the panic button. Not yet.
The economy is going downhill fast, right? At least that’s all you hear everywhere you turn. The Wall Street Journal reported 500,000 layoffs last month.
Facebook won’t buy employees’ stock.
Donald Trump thinks his own condos are too expensive. (Is he gonna cut [...]
